Finding a branded product for sale on an online platform is now commonplace, as we are in an era where e-commerce is skyrocketing. But what are the implications for brand owners? Novagraaf’s Claire Jones explains that protection of your products is crucial.
Domain names play an important role in the sales and marketing activity of any organisation, but it’s all too easy to overlook the IP implications of registering and managing online channels. We set out points to consider when seeking to align domain name registrations with trademark rights.
Although its implementation date continues to be delayed, the proposed Unitary Patent system promises a simpler and more cost-effective route to patent protection in and across the EU member states. We set out the answers to some frequently asked questions.
The research and development (R&D) process can require considerable investment in both time and money.
Some of you may have noticed that Disney’s new heroine is called Vaiana in most parts of Europe and Moana almost everywhere else. Novagraaf’s Anca Draganescu-Pinawin explains the disparity.
The Madrid System for the international registration of marks offers brand owners the opportunity to apply and maintain protection for trademarks in more than 90 countries via one single procedure, in one language and one set of fees.