AB InBev has announced plans to temporarily rebrand ‘JUPILER’ as ‘BELGIUM’ in support of the ‘Red Devils’, Belgium’s national football team, in the forthcoming 2018 World Cup. Novagraaf’s Pascaline Debois examines the trademark implications.
Danish dairy cooperative Arla has recovered the domain name castellocheese.co following a ruling by the WIPO Arbitration and Mediation Center.
In some cases, national registrations may be preferable to European trademark (EUTM) registrations explains Novagraaf’s Florence Chapin.
Approximately 5% of all the live contested trademark cases before the UK IPO relate to ‘Gleissner’ filings, according to a recent ruling over the mark ‘Alexander’. This latest decision is good news for affected brand owners, says Novagraaf’s Claire Jones.
Novagraaf's Anca Draganescu-Pinawin on the cat that grew and protected a business empire using IP rights.
Finding a branded product for sale on an online platform is now commonplace, as we are in an era where e-commerce is skyrocketing. But what are the implications for brand owners? Novagraaf’s Claire Jones explains that protection of your products is crucial.
How is a trademark, containing or composed solely of Asian characters, assessed in the EU?
Domain names play an important role in the sales and marketing activity of any organisation, but it’s all too easy to overlook the IP implications of registering and managing online channels. We set out points to consider when seeking to align domain name registrations with trademark rights.
An internet meme is an activity, concept, catchphrase or piece of media which spreads, often as mimicry, from person to person via the internet. Novagraaf’s Claire Jones examines the IP issues.
Some of you may have noticed that Disney’s new heroine is called Vaiana in most parts of Europe and Moana almost everywhere else. Novagraaf’s Anca Draganescu-Pinawin explains the disparity.
The Madrid System for the international registration of marks offers brand owners the opportunity to apply and maintain protection for trademarks in more than 90 countries via one single procedure, in one language and one set of fees.