As the United States Patent and Trademark Office (USPTO) grants a trademark right to Play-Doh to protect its distinctive smell, Novagraaf’s Trecina Surti looks at the challenges of registering scent marks in the EU.
Social media networks provide an opportunity to reach and interact with customers in new and, often, more effective ways. But these opportunities are not without risks.
Novagraaf’s Trecina Surti examines how the US Patent and Trademark Office (USPTO) approached a recent high-profile trademark dispute between two doctors.
A robust anti-counterfeiting strategy is crucial for all brands as the trade in fakes continues to grow.
The number of countries and regions joining the international system for trademark registration on the basis of the Madrid Convention and its Protocol, continues to grow.
Novagraaf’s Claire Jones examines how courts in the US and EU have approached the sensitive issue of potentially offensive or immoral trademarks.
It is now only 12 weeks until the 2018 FIFA World Cup in Russia, with the hosts taking on Saudi Arabia match on 14 June. Novagraaf’s Claire Jones examines the IP implications of this headline-grabbing event.
Approximately 5% of all the live contested trademark cases before the UK IPO relate to ‘Gleissner’ filings, according to a recent ruling over the mark ‘Alexander’. This latest decision is good news for affected brand owners, says Novagraaf’s Claire Jones.
Novagraaf's Anca Draganescu-Pinawin on the cat that grew and protected a business empire using IP rights.
Professor Daryl Lim, keynote speaker at Novagraaf’s January event ‘An Evening at the Embassy’ in Washington, DC, on the importance of fostering understanding and dialogue between IP stakeholders.
Finding a branded product for sale on an online platform is now commonplace, as we are in an era where e-commerce is skyrocketing. But what are the implications for brand owners? Novagraaf’s Claire Jones explains that protection of your products is crucial.
Domain names play an important role in the sales and marketing activity of any organisation, but it’s all too easy to overlook the IP implications of registering and managing online channels. We set out points to consider when seeking to align domain name registrations with trademark rights.