IP licensing can provide companies with additional (or core) revenue streams, enable them to raise brand awareness and enhance their reputation, and extend their brands into new markets and geographies. However, if IP ownership or validity is unclear, it can also pose significant financial and business risk.
As e-cigarette use grows, so do the dangers of trademark infringement for well-known brands, as Trademark Attorney Claire Jones explains.
Although not impossible, seeking trademark protection for slogans can prove difficult. Trecina Surti sets out the criteria to consider when looking to protect a slogan in the European Union.
Fashion brand fails to provide adequate proof of use for the stylised capital D it registered as an EU trademark in 1999. Ardine Siepman examines the decision.
Novagraaf’s Anca Draganescu-Pinawin provides a brief introduction to the General Data Protection Regulation (GDPR), and explains how to develop and execute a data management strategy that is compliant with the regulation.
If you build a brand or reputation around your own name, what happens if a third-party owns the trademark registrations to that name, rather than you?
When seeking to expand into new markets or territories, it’s important to ensure IP protection is first in place. Dr Peter Wilson sets out the IP elements to consider when developing or updating an export strategy.
It is crucial to act promptly when submitting objections (or oppositions) to challenge potentially conflicting trademark applications. But, what is the opposition procedure – and how can brand owners make best use of it to protect their trademarks? Vanessa Harrow outlines the process.
Chantal Koller, Managing Director – Trademarks at Novagraaf Switzerland, shares some of the approaches used by leading Swiss companies to achieve both brand dominance and market success.