TMwebscan: detecting unwanted trademark use online

Due to the rapid development of internet and the use of mobile devices for web browsing, information is being exchanged at an ever greater pace. It is becoming ever easier to reach your target audience, but there is a downside. The misuse of trademarks on the internet has become a persistent problem for brand owners.

TMwebscan is a part of Novagraaf’s EasyIP portal. To log into the EasyIP portal, please click here. You will need your log-in data (username and password) in order to access your information.

Advantages and disadvantages

The internet has not only enabled your customers to become more active in your own country, but it also means that companies or individuals from all over the world can become acquainted with your products or services. The internet provides a fantastic means for you to broaden your audience, but success will not go unnoticed.Your opportunities are greater, but so too are those of third parties, such as counterfeiters, who want to use or misuse your name or products in order to profit themselves.

Monitoring use or misuse with the TMwebscan

The internet has increased the risks of trademark infringement, parallel imports and/or imitation (counterfeit products). In order to protect your business and reputation, it is vitally important, therefore, to know who is using or misusing your trademarks online. However, so vast has the internet become that it’s almost impossible for companies to monitor for the use and/or misuse of their trademarks on their own. Unlike search engines that produce an overwhelming amount of data, Novagraaf’s TMwebscan tool is an intelligent and self-learning monitoring system that has been specifically designed to detect the unauthorised use of your brand names and logos on the internet.

Protecting your most valuable asset

TMwebscan searches for the use and misuse of trademarks and provides the means for acting against unauthorised use and misuse. By watching over the use of keywords, logos, trademarks and domain names and by monitoring online messages on sensitive topics, TMwebscan will provide you with all the information you need about online misuse. TMwebscan is based on sophisticated and automated, but flexible research mechanisms, and supported by a team of experts. You need an early warning system that gives you enough time to react against every threat to your trademarks online, whether from criminals, competitors, employees or others. TMwebscan will help to provide you with that warning, and help to guard the reputation, the quality and reliability of your product.

The advantages of TMwebscan

The main advantages of TMwebscan at a glance:

• Avoids the risk of dilution to your trademarks due to lack of monitoring and defence
• Helps to identify and therefore reduce the amount of counterfeit products and grey market sales
• Provides valuable information that can be used for strategic planning
• Helps to maintain the value of your trademarks
• Prevents sales losses due to counterfeiting and fake products
• Provides a means to reclaim proceeds from criminal activities
• Deters future attempts of misuse

Would you like to know more about TMwebscan?

With Novagraaf TMwebscan, you will be able to track down any unauthorised use or misuse of your trademarks on internet and gain insight into the party responsible for the infrintement. If you would like to know more about what TMwebscan can do for you, please get in touch with us. We would be happy to show you what is said about your brand on the internet. You can also contact us with questions relating to domain name checking (Whois) and/or a Site Survey. Please use the contact form on the top right of this page.