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News about trademarks

Trademarks, whether they are strong, beautiful or special, play an important role in our daily lives. All brands have their own story, their own context within which they develop. Investing in the value of a trademark is an important part of a business’s strategy since the value of a trademark or trademarks to a great extent determines the profitability of the organisation and thus its value. With practical situations as a focus, this section sets out all relevant and interesting developments in the field of trademark law.

An Innocent claim to the Dude!

05-03-2015

A series of decisions at OHIM and the UK High Court has ruled on the legal and equitable ownership of copyright in the Innocent Dude Logo. Novagraaf’s Vanessa Harrow outlines the dispute so far.

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Using trademarks to create strong brands in the retail sector

05-03-2015

A strong brand helps companies to differentiate themselves in their sector, and nowhere is this more important than in highly competitive industries, such as e-commerce and retail. It may be no surprise that the latest Brand Finance Retail 50 results have identified Amazon as the clear brand leader in the retail sector by quite some margin. But, there is plenty that retailers of all sizes and..

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Novagraaf teams up with WISE on IP and sports

03-03-2015

As part of a collaboration, Novagraaf will run an IP-focused workshop and seminar at Work in Sports Exhibition (WISE), which will take place in Lausanne, the Olympic capital, on 6-7 May.

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Red Bull shows its balls in opposition against Old Ox Brewery

23-02-2015

When Old Ox Brewery applied for a trademark registration to cover non-alcoholic drinks, Red Bull took the bull by the horns and filed an opposition. Although the logos look nothing alike, the Austrian energy drink manufacturer claims that there is a likelihood that consumers will confuse the brands and argues that “an ox is a castrated bull”. Will Old Ox be forced to change its name?

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Will the court prefer it kinky or flirty?

23-02-2015

Since 2011, Minnesota-based Crosby Lake Spirits Company has retailed a range of fruit-infused vodkas under the trademark Kinky. It is suing rival Wisconsin-based Minhas Micro Distillery for trademark infringement after it launched its own brand of fruit-flavored vodka under the name Uptown Girl Flirty Liquor.

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Protecting colour marks in Europe: are you still seeing in B&W?

19-02-2015

It's now been more than six months since new guidelines for the protection of device marks and word/device marks in black and white (B&W) and greyscale came into effect in the EU. With the practice now seemingly embedded across European trademark registries, now may be a good time to review your trademark portfolio to ensure compliance with the new rules, says Helene Whelbourn.

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Lego is ranked the world’s most powerful brand

17-02-2015

Analysis by Brand Finance of the world’s top brands shows Lego as the most powerful, Twitter as the fastest growing and Apple as the most valuable brands.

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Caution: Beware of trademark-related phone scams

10-02-2015

Last December, we informed of the rise in scam activity by companies attempting to pass themselves off as official (trademark) authorities and contacting businesses with misleading letters and false invoices. Unfortunately, many trademark owners are now also being contacted by telephone by cybersquatters requesting money in order to secure certain domain names.

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’Cause trademarks never go out of style

09-02-2015

News that US pop juggernaut Taylor Swift has sought to trademark a series of song lyrics from her latest album ‘1989’ sent US media into hyperdrive last month. If the trademark applications are approved, she will obtain the exclusive right to use the phrases on her merchandise. But, can phrases from songs even be protected under trademark law?

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Brand value of UK banks in decline, but China's banking brands on rise

03-02-2015

Wells Fargo remains the world’s most valuable bank brand overall, with Chinese brands overtaking most major Western brands, including the UK number one: HSBC.

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