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News about trademarks

Trademarks, whether they are strong, beautiful or special, play an important role in our daily lives. All brands have their own story, their own context within which they develop. Investing in the value of a trademark is an important part of a business’s strategy since the value of a trademark or trademarks to a great extent determines the profitability of the organisation and thus its value. With practical situations as a focus, this section sets out all relevant and interesting developments in the field of trademark law.

Godfather fights again in trademark dispute

30-05-2016

Paramount Pictures, owner of trademarks associated with the acclaimed Godfather trilogy, opposes US trademark applications by online retailer ‘SneakerDon’.

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Trademark renewals: beware of fraudulent reminders

27-05-2016

Managing the renewal of trademark registrations is vital if IP owners are to effectively maintain rights and ensure they are free for use in key markets. Unfortunately, trademark holders are being targeted by companies masquerading as (fictitious) IP registries, directories and renewals organisations (see our story: Beware false registries targeting IP owners). These companies attempt to dupe IP..

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Trademark searching: ensuring the availability of new brand names

16-05-2016

It takes time, resources and money to create and launch distinctive and effective brands. But how can you be sure that the brand you have chosen is really yours to use? What if it has been registered or is being used by another party already in such a way that it would conflict with your use? Trademark searching provides a quick and simple means to investigate the availability of your chosen..

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Changes to EU trademark registration procedures

16-05-2016

Recent reforms to European trademark law may have implications for your registered trademark(s) in the European Union. Here’s a reminder of the key changes.

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Alex v Alex: Why limitations in trademark law aren't child's play

16-05-2016

As a general rule, the scope of protection of a trademark is limited to the goods and services for which it has been registered. This means that a trademark owner can only enforce a right against trademarks used for similar goods and services. A recent dispute over the trade name Alex illustrates the principle.

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Trademark event: Join us at INTA 2016 in Orlando

03-05-2016

Visit us at booth #406 at this year's Annual Meeting of the International Trademark Association (INTA) in Orlando, Florida on 21-25 May.

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Do you know how much your trademarks are worth?

03-05-2016

An organisation's value is no longer based soley on its tangible or fixed assets; more often than not, it is the company’s intangible assets, including brand reputation and goodwill, that create its market value. Without the proactive protection and valuation of those brands however, how can you be sure that you’re getting a fair price for your business in case of sale, takeover or asset..

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Teams continue to battle in Redskins trademark dispute

03-05-2016

The US Supreme Court could be asked to weigh in on the Redskins trademark case as the dispute over the football team’s name continues.

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Prince: a life in trademarks

03-05-2016

Prince Rogers Nelson used a series of stage names during his musical career. In addition to his best-known moniker Prince, the artist famously became known as The Artist Formerly Known As Prince (TAFKAP) after adopting an unpronounceable symbol as his stage name during a dispute with his record company Warner Brothers. Interestingly, the trademark registration protecting the name Prince was..

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ITMA granted a Royal Charter

02-05-2016

Congratulations to The Institute of Trade Mark Attorneys (ITMA) which has been granted a Royal Charter by the Queen.

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