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News about trademarks

Trademarks, whether they are strong, beautiful or special, play an important role in our daily lives. All brands have their own story, their own context within which they develop. Investing in the value of a trademark is an important part of a business’s strategy since the value of a trademark or trademarks to a great extent determines the profitability of the organisation and thus its value. With practical situations as a focus, this section sets out all relevant and interesting developments in the field of trademark law.

Monitor that domain: protecting brands online

12-07-2016

As the number of top-level domains continues to expand, it’s becoming more challenging for brand owners to monitor for infringing use of their brands and trademarks online. Finally, there is an automated tool that can help.

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IP ownership transfers: Getting your IP rights in order

11-07-2016

Intangible assets typically make up more than 50% of the value of a modern business. In some sectors (for example, pharmaceuticals), that percentage is much higher. In general, IP forms the greater part of these assets; it is hardly surprising that purchasers of businesses and their assets should pay careful attention to the process of perfecting ownership of IP rights.

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Snapcar and the importance of trademark searching

11-07-2016

For companies that are active in several EU countries, an European Union Trademark (EUTM) registration is often recommended. An EUTM provides protection across the EU as a whole and enables its owner to act against others attempting to use a confusingly similar trademark for similar goods and/or services. However, if there are grounds to refuse an EU TM application in just one EU country – for..

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Take a pint of BREXIT...

11-07-2016

As the UK continues to reel from the shock British exit (Brexit) referendum vote on 23 June, some opportunists have been quick to snap the term up as trademarks for new goods and services.

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Snoop Dogg trademark to go up in smoke?

28-06-2016

Snoop Dogg's US trademark application for a gold plant leaf with the words 'Leafs by Snoop' has been opposed by the Toronto Maple Leafs, a Canadian professional ice hockey team that competes in the American NHL, on the basis that it is too similar to its existing mark. The rapper's application was filed for goods and services related to the use of marijuana.

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Brexit – what does it mean for your IP rights?

24-06-2016

It was predicted to be a close result, yet the British public's vote to 'Brexit' the European Union in yesterday's referendum will still have come as an unwelcome shock to many. It has also led to considerable uncertainty. This will be the first time that a significant member of the EU has left, and there is no detailed mechanism in place yet to structure that exit. What will it mean for IP..

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EU referendum: What does a Brexit vote mean for trademark rights?

24-06-2016

Following our update on the possible impact on a business’s patent rights after the UK voted to leave the EU in yesterday's referendum, we look at the implications of 'Brexit' for trademark and design portfolios.

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Smells fake? Chanel wins smell-a-like comparative advertising battle

10-06-2016

Chanel successively argues trademark case against Bargello, a Dutch perfume producer that had been selling imitation perfumes of well-known cosmetic brands. Its employees had been using (behind-the-counter) lists with the brand name equivalent of its perfumes. Bargello failed in its attempt to argue that this was a legitimate case of comparative advertising.

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EU to introduce new regime to protect trade secrets

31-05-2016

New legislation represents an attempt to harmonise approach to protecting trade secrets across Europe.

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Godfather fights again in trademark dispute

30-05-2016

Paramount Pictures, owner of trademarks associated with the acclaimed Godfather trilogy, opposes US trademark applications by online retailer ‘SneakerDon’.

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