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News about trademarks

Trademarks, whether they are strong, beautiful or special, play an important role in our daily lives. All brands have their own story, their own context within which they develop. Investing in the value of a trademark is an important part of a business’s strategy since the value of a trademark or trademarks to a great extent determines the profitability of the organisation and thus its value. With practical situations as a focus, this section sets out all relevant and interesting developments in the field of trademark law.

Alibaba seeks to crack down on counterfeiting

09-01-2017

Decision to sue two of its vendors for selling fake watches represents first legal action the Chinese e-commerce giant has taken against counterfeiters on its Taobao platform.

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The answers to the 2016 Novagraaf Holiday Puzzle revealed!

09-01-2017

We received 250 entries to Novagraaf’s 2016 Holiday Puzzle. 85% of all entries matched the figure to the correct brand name, and a lucky winner has been drawn at random.

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Nina Ricci and the importance of trademark reputation

09-01-2017

We have written before how owners of EU trademarks (EU TMs) 'with reputation’ can claim a broader scope of protection than owners of EU TMs without reputation. But, what exactly is the ‘broader scope of protection’ that such marks enjoy? The recent opposition brought by the owner of the trademark ‘NINA RICCI’ against the application for the word/device trademark 'Roméo has a Gun, by..

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KitKat’s EU shape mark in trouble (again)

19-12-2016

Last week, the General Court of the European Union issued a judgement on the EU trademark (EU TM) registered to protect the shape of Nestlé’s four-fingered KitKat chocolate bar. The General Court decided that Europe’s IP office (EUIPO) must re-examine if the trademark has acquired distinctiveness throughout the entire EU. Frouke Hekker outlines the implications of the ruling.

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The Novagraaf Holiday Puzzle 2016 – enter to win a Fuji Instax camera!

13-12-2016

Here at Novagraaf, we love an IP puzzle, so to celebrate the holiday season, we’ve put together another of our annual trademark teasers. This year, all you need to do is match the figure to the brand name. Get them all right and you’ll be in with a chance to win this year’s prize: a Fuji Instax Mini 90 camera.

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Likelihood of confusion: is your brand name too similar?

13-12-2016

Trademark watching is an important tool in the monitoring of registered marks and devices, helping companies to identify and act against infringement and misuse of trademarks in a timely manner; for example, by raising an opposition to a potentially infringing trademark application. As a result, conflicts between brand owners are commonplace. But, how do trademark examiners and the courts decide..

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Michael Jordan victorious in Chinese trademark dispute

12-12-2016

China’s People’s Supreme Court found in favour of the US basketball legend in his infringement action against a Chinese sportswear company.

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Weighed down by paperwork? How to simplify trademark searches

29-11-2016

Making the decision to conduct a trademark search to protect your valuable brands around the world is easy. Trying to wade through, organise, and analyse the data so you can make a well-informed decision is the challenge.

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Putting Google Adwords back on the trademark agenda?

29-11-2016

The recent judgement in Victoria Plum Limited v Victorian Plumbing Ltd has once again raised the use of trademarks in keyword advertising. But, has it made the issue any clearer?

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Actiongram may not be too similar to Instagram

28-11-2016

It uses hologram technology to create ‘mixed reality’ videos, but Microsoft’s new Actiongram app faces a struggle to keep hold of the -gram suffix in its name, following opposition from social media platform Instagram.

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