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News about trademarks

Trademarks, whether they are strong, beautiful or special, play an important role in our daily lives. All brands have their own story, their own context within which they develop. Investing in the value of a trademark is an important part of a business’s strategy since the value of a trademark or trademarks to a great extent determines the profitability of the organisation and thus its value. With practical situations as a focus, this section sets out all relevant and interesting developments in the field of trademark law.

Asian characters: a good fit for trademarks in the EU?

15-01-2018

How is a trademark, containing or composed solely of Asian characters, assessed in the EU? This question is especially of interest to Asia-based businesses seeking to bring their brands to the EU market, while retaining the corporate identity that they have developed in their home countries. Novagraaf's Anca Draganescu-Pinawin gives some answers.

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Best practices in IP management: audits and valuation

12-01-2018

In the third article of our series on IP management best practice, Novagraaf’s Chantal Koller explains the importance of auditing and looks at the steps companies can take to assign value to their trademark assets.

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New year’s resolutions: give your IP portfolio a fresh start

02-01-2018

Most of us finish the last year feeling bogged down by the work we didn’t get around to. Fortunately, the new year offers a fresh start and the perfect time to set achievable goals. Why not start with an audit of your IP portfolio, so you can plan your maintenance, growth/consolidation and exploitation projects for the months ahead.

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Burnley nightclub name no longer in vogue

18-12-2017

Nightclub forced to change name following threat of trademark infringement action by Advance Publications, which produces the English edition of the prestigious fashion magazine Vogue. The club was set up in Burnley in the north of England in 2002. Its owners have until 9 January 2018 to rebrand the club and to cease using the name ‘Vogue’ on social media

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A model for IP management success: outsourced, in-house or hybrid?

14-12-2017

In the second of our new series of articles on IP management best practice, Novagraaf’s Chantal Koller looks at the steps that need to be taken to implement and manage a corporate trademark strategy, and the pros and cons of the differing IP management models available.

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EC confirms EU IP rights will cease to apply to UK as of 30 March 2019

14-12-2017

While Article 50(3) of the Treaty on European Union does allow for any withdrawal agreement to put a transition period in place to extend this timeframe, this latest Notice from the European Commission makes clear that unless that agreement is ratified in time, all Union primary and secondary law will cease to apply to the UK from 30 March 2019. “This is potentially the ‘nightmare..

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Our ho-ho-holiday trademark tips

12-12-2017

In the spirit of the holidays, we thought we’d take a quick look through the UK and EU Intellectual Property Office registers to see what Christmas-themed trademark registrations we could find.

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CJEU rules luxury brands can limit sales on Amazon and eBay

12-12-2017

On 6 December, the Court of Justice of the EU (CJEU) agreed with the arguments of luxury brand owner Coty, which was seeking to restrict the sales of its products via online retailers, such as Amazon and eBay, finding that such restrictions did not breach European competition rules.

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Red Bull and the challenges of registering a colour trademark

11-12-2017

Two European trademarks protecting the combination of blue and silver colours used by the energy drink supplier were held to be invalid by the EU’s General Court on the grounds that they did not meet the requirements of a trademark. Although the EUTMs – the first registered in 2002; the second in 2010 – were found to have met the tests of acquired distinctiveness, they were not displayed..

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Starbucks v Morinaga Milk: The fight over Seattle in Singapore

06-12-2017

Singapore’s IP Office (IPOS) recently ruled that the Morinaga Milk logo, used for (milk) coffee products, was not confusingly similar to the well-known Starbucks logo, approving its trademark application and dismissing Starbuck’s opposition to the new mark. This is unlikely to be the end of the matter, argues Novagraaf’s Theo Visser.

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