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News about trademarks

Trademarks, whether they are strong, beautiful or special, play an important role in our daily lives. All brands have their own story, their own context within which they develop. Investing in the value of a trademark is an important part of a business’s strategy since the value of a trademark or trademarks to a great extent determines the profitability of the organisation and thus its value. With practical situations as a focus, this section sets out all relevant and interesting developments in the field of trademark law.

IP transfers: potential pitfalls and problems to solve

21-03-2017

The quality of IP record management will tend to come front of centre during the transfer of a portfolio. As part of our series setting out best practice for the transfer of IP ownership, Novagraaf’s Tom Farrand looks at potential issue and problems to solve during portfolio take-overs.

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Kylie and Kylie: trademark ceasefire?

21-03-2017

You may remember the news earlier this year about the trademark battle between Australian popstar Kylie Minogue and reality TV personality Kylie Jenner. In 1996, Kylie Minogue registered several varieties of the trademark KYLIE in the USA. Almost 20 years on, in 2015, Kylie Jenner attempted to trademark her first name in the USA as well. Kylie Minogue opposed. Now, the Kylies seem to have settled.

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IP licensing: are you making the most of your assets?

20-03-2017

IP licensing can provide companies with additional (or core) revenue streams, enable them to raise brand awareness and enhance their reputation, and extend their brands or enter new markets. However, if IP ownership or validity is unclear, it can also pose significant financial and business risk. Novagraaf’s Chantal Koller explains how to develop an effective licensing strategy.

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IP Event: Join us at IP Paris, 16 March

13-03-2017

What is the role of the Chief Intellectual Property Officer (CIPO) and how can IP heads add value to their companies? This is the crux of the subject matter under discussion at the forthcoming IP Paris event on Thursday 16 March.

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Are your IP contracts in order?

07-03-2017

Contracts are part and parcel of business activity, and that’s also true for contracts relating to IP rights. Confidentiality agreements, licence agreements, merger or acquisition, sale or divestment, employee-inventor remuneration agreements… these are just some of the types of contracts that touch on a company’s IP portfolio. However, some contracts are more common than others. We round..

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Trademark event: Join us at INTA 2017 in Barcelona

07-03-2017

Visit us at booth #A85 at this year's Annual Meeting of the International Trademark Association (INTA) in Barcelona, Spain on 20-24 May.

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Trump and trademarks: Melania First!

06-03-2017

First Lady Melania Trump has hired a lawyer in her native country Slovenia, to act against the unauthorised use of her name and image by third parties. Since her husband Donald Trump was elected as president of the United States, her name and image are being used on a variety of products without Melania’s permission.

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Trademark event: Join us at INTA Brands and Fashion Event in NY

20-02-2017

Visit us at this year's INTA Brands and Fashion Conference in New York, USA on 22-23 March.

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Trademarks and music: No longer living it up at ‘The Hotel California’

17-02-2017

Seminal US rock band The Eagles is best known for its 1977 hit song 'Hotel California'. The band gave its last concert in 2015, but the musicians have now reunited for a different purpose, as Novagraaf’s Theo Visser explains.

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IP recordals: An administrative burden for in-house teams

15-02-2017

The transfer of IP ownership due on the acquisition of a brand or business can be a time-consuming and costly exercise. However, there are steps that a company can take to facilitate the process and take the pressure off in-house teams, as Novagraaf’s Tom Farrand explains.

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