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News about trademarks

Trademarks, whether they are strong, beautiful or special, play an important role in our daily lives. All brands have their own story, their own context within which they develop. Investing in the value of a trademark is an important part of a business’s strategy since the value of a trademark or trademarks to a great extent determines the profitability of the organisation and thus its value. With practical situations as a focus, this section sets out all relevant and interesting developments in the field of trademark law.

Brand and consumer protection in cyberspace go hand in hand

20-04-2015

At the Global Cyber Space Conference 2015, last week in The Hague (Netherlands), representatives from government institutions and companies such as Google and Microsoft gathered to discuss the future of cyberspace and norms for responsible behaviour in cyberspace. With cyberspace and the digital economy expanding, every day vulnerabilities are becoming more evident. Not only consumer..

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Do you smell piña coladas? The interesting question of scent marks

20-04-2015

A recent article in The Wall Street Journal addresses the fascinating topic of scent marks. While the marketing world is increasingly exploring the possibilities of advertising through appeals to our senses other than sight, among them touch and smell, the question arises as to whether scent marks can be protected legally – and hence carry value for their holders.

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What do our customers say about us?

17-04-2015

At the end of 2014, Novagraaf conducted a customer satisfaction survey from its main offices in all five European countries. Novagraaf received an average customer satisfaction score of 8.3 out of 10. A good result and an even better one than we received when we last undertook the survey in 2012. Respondents told us that they consider Novagraaf to be a reliable organisation, customer-oriented..

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TW Steel first EU brand owner to deploy anti-counterfeit app

16-04-2015

The alliance agreement between Authenticateit - an Australian company that developed a state-of-the-art brand protection platform that comes with a free smartphone app - and European intellectual property consultancy Novagraaf, has resulted in a deal with Dutch watchmaker TW Steel. By protecting its product with the Authenticateit solution, TW Steel can work with consumers worldwide to inspect..

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Who .sucks?

08-04-2015

The 'sunrise period' opened this week for the new .sucks extension, giving brand owners an advance opportunity to register their trademarks as domain names - for commercial or defensive reasons. Once the sunrise period comes to an end, on 29 May 2015, registration will be open to all. How should trademark holders approach this potentially damaging extension?

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Wineries face a new ‘Norm’ in China

07-04-2015

The China chamber of commerce of foodstuffs and native produce (CFNA) began drafting a recommended industrial standard for imported wines in 2013. The resulting ‘Norm of Terminology Translation of Imported Wines’ has now been approved by the Chinese Ministry of Commerce and is due to be implemented on 1 September 2015.

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Counterfeiting costs UK cosmetics sector more than £200m a year

06-04-2015

Total revenue lost across EU estimated at €4.7bn or 7.8% of total sales, according to a report into counterfeiting in the beauty industry by the EU Observatory on Infringements of IP Rights, a body overseen by OHIM.

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Time for a spring clean?

01-04-2015

Most of us approach the Easter break with resolutions to spring clean our homes, sort out our gardens or otherwise declutter our lives, and our working lives are not much different. Busy desks and inboxes, meetings and to-do lists; it's no wonder that we often leave the 'big' projects for quieter times.

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Princess Kate refused

24-03-2015

We will not be wearing ‘Princess Kate’ or ‘Royal Kate’ any time soon. The US Patent and Trademark Office (USPTO) refused registration of these trademarks for fashion articles for suggesting a false connection with Kate Middleton. Ever since Kate tied the knot with Prince William, she became not only a Duchess, but also a royal celebrity in need of brand protection.

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Monitor that domain

23-03-2015

As the number of top-level domains continues to expand, it’s becoming more challenging for brand owners to monitor for infringing use of their brands and trademarks online. Finally, there is an automated tool that can help.

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