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News about trademarks

Trademarks, whether they are strong, beautiful or special, play an important role in our daily lives. All brands have their own story, their own context within which they develop. Investing in the value of a trademark is an important part of a business’s strategy since the value of a trademark or trademarks to a great extent determines the profitability of the organisation and thus its value. With practical situations as a focus, this section sets out all relevant and interesting developments in the field of trademark law.

Valuing intangibles: the role of IP in mergers and acquisitions

16-09-2014

A well-maintained IP portfolio and, just as importantly, a well-maintained record of the IP portfolio can add significant value to a company as well as making it an attractive proposition. From a buyer’s perspective it can make the transition from buyer to owner a smoother ride. Novagraaf’s Helene Whelbourn outlines the process

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Law-abiding outlaws: The Hells Angels approach to trademark rights

29-08-2014

The US Department of Justice considers the Hells Angels to be an organised criminal syndicate but, as Magdalena Borucka and Alastair Rawlence discover, the motorcycle club is pretty astute when it comes to staying on the right side of IP law.

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Has the Premier League scored an own goal?

26-08-2014

News that the Football Association Premier League Ltd (FAPL) is set to clamp down on Vine videos of goals for infringing copyright laws, has sparked an unexpected debate about the Premier League's approach to IP protection, says Novagraaf UK's Magdalena Borucka

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Getting your IP in order: preparing for an IPO

21-07-2014

Alastair Rawlence kicks off a series of articles setting out advice for organisations looking to consolidate their IP portfolios and to align their IP with their business strategies

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Summer break 2014

21-07-2014

It’s time for the Novagraaf Group’s newsletter team to take a short summer break. We’ll be back online with our next e-zine on 16 September.

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Valideus and Novagraaf validate .vlaanderen/.brussels applications

07-07-2014

Valideus and Novagraaf have been engaged by DNS Belgium to validate applications for .vlaanderen and .brussels domain names during the second phase of launch. This phase runs from 2 October to 3 November 2014.

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Capturing the intangible

04-07-2014

Most businesses know that trademarks are valuable assets; the challenge comes in quantifying that value and using it as a springboard for growth. Trademark valuations supported by regular IP auditing could be the answer, as Novagraaf's Alexander Hagen explains.

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Best IP firm 2014: the Novagraaf Group scoops top awards

01-07-2014

It’s been a successful few months for the Novagraaf Group and its European offices with our work recognised at the award ceremonies of some of the industry’s leading IP organisations.

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For those about to rock...don't forget to trademark your band name

30-06-2014

Emerging artists may prefer to focus more on making music than on IP issues, but this can lead to nasty disputes and sour notes down the line, as Alastair Rawlence and Magdalena Borucka warn.

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No trademark right for K-Swiss’s five stripes

27-06-2014

The General Court of the EU has found that the five stripes of K-Swiss can not function as a trademark. The Court ruled that the figurative mark, consisting of five stripes and in practice used on the side of shoes (as depicted below), lacks distinctiveness and is therefore not able to fulfill the most important function of a trademark: identifying the commercial origin of the goods.

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