News about trademarks
Trademarks, whether they are strong, beautiful or special, play an important role in our daily lives. All brands have their own story, their own context within which they develop. Investing in the value of a trademark is an important part of a business’s strategy since the value of a trademark or trademarks to a great extent determines the profitability of the organisation and thus its value. With practical situations as a focus, this section sets out all relevant and interesting developments in the field of trademark law.
Brexit – what does it mean for your IP rights?
It was predicted to be a close result, yet the British public's vote to 'Brexit' the European Union in yesterday's referendum will still have come as an unwelcome shock to many. It has also led to considerable uncertainty. This will be the first time that a significant member of the EU has left, and there is no detailed mechanism in place yet to structure that exit. What will it mean for IP..
EU referendum: What does a Brexit vote mean for trademark rights?
Following our update on the possible impact on a business’s patent rights after the UK voted to leave the EU in yesterday's referendum, we look at the implications of 'Brexit' for trademark and design portfolios.
Smells fake? Chanel wins smell-a-like comparative advertising battle
Chanel successively argues trademark case against Bargello, a Dutch perfume producer that had been selling imitation perfumes of well-known cosmetic brands. Its employees had been using (behind-the-counter) lists with the brand name equivalent of its perfumes. Bargello failed in its attempt to argue that this was a legitimate case of comparative advertising.
EU to introduce new regime to protect trade secrets
New legislation represents an attempt to harmonise approach to protecting trade secrets across Europe.
Godfather fights again in trademark dispute
Paramount Pictures, owner of trademarks associated with the acclaimed Godfather trilogy, opposes US trademark applications by online retailer ‘SneakerDon’.
Trademark renewals: beware of fraudulent reminders
Managing the renewal of trademark registrations is vital if IP owners are to effectively maintain rights and ensure they are free for use in key markets. Unfortunately, trademark holders are being targeted by companies masquerading as (fictitious) IP registries, directories and renewals organisations (see our story: Beware false registries targeting IP owners). These companies attempt to dupe IP..
Trademark searching: ensuring the availability of new brand names
It takes time, resources and money to create and launch distinctive and effective brands. But how can you be sure that the brand you have chosen is really yours to use? What if it has been registered or is being used by another party already in such a way that it would conflict with your use? Trademark searching provides a quick and simple means to investigate the availability of your chosen..
Changes to EU trademark registration procedures
Recent reforms to European trademark law may have implications for your registered trademark(s) in the European Union. Here’s a reminder of the key changes.
Alex v Alex: Why limitations in trademark law aren't child's play
As a general rule, the scope of protection of a trademark is limited to the goods and services for which it has been registered. This means that a trademark owner can only enforce a right against trademarks used for similar goods and services. A recent dispute over the trade name Alex illustrates the principle.
Trademark event: Join us at INTA 2016 in Orlando
Visit us at booth #406 at this year's Annual Meeting of the International Trademark Association (INTA) in Orlando, Florida on 21-25 May.