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News about trademarks

Trademarks, whether they are strong, beautiful or special, play an important role in our daily lives. All brands have their own story, their own context within which they develop. Investing in the value of a trademark is an important part of a business’s strategy since the value of a trademark or trademarks to a great extent determines the profitability of the organisation and thus its value. With practical situations as a focus, this section sets out all relevant and interesting developments in the field of trademark law.

Battle of the Havana rums

01-02-2016

Pernod Ricard and Bacardi tussle over Havana Club trademark continues as US Office of Foreign Assets Control approves renewal of disputed mark.

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UK IPO takes on patent and trademark renewal scammers

26-01-2016

The UK's Intellectual Property Office (IPO) has successfully taken action against a company trading as Intellectual Property Agency Limited (IPAL), which was writing to patent and trademark owners as if representing the UK IPO, reminding registrants of the need to renew their rights and requesting a fee.

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Is Moschino’s graffiti dress plagiarism?

25-01-2016

Graffiti and, more broadly, street art has traditionally been considered more of a nuisance than an art form. But, while the circumstances of its creation may be legally ambiguous, graffiti has undoubted creative and monetary value. Does that mean it qualifies for IP protection, asks Novagraaf’s Theo Visser.

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Understanding the value of brand leadership

25-01-2016

Maximising brand value is crucial for all organisations, and we believe that it’s important for brand leaders to come together to share best practice and techniques for maximising return on brand investment. That’s why we are proud to be a sponsor of the 2016 Brand Finance Global Forum: Understanding the Value of Brand Leadership.

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Brand protection in football

21-01-2016

From team strips to computer games, football clubs understand how to drive revenue from trademark protection, so it’s perhaps no surprise to see trademark-related football stories in the news.

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KitKat shape not eligible for trademark protection

21-01-2016

Nestlé fails in its battle to protect the shape of its KitKat bar as a trademark, after High Court of England and Wales rules that the chocolate bar has failed to acquire distinctiveness through use. Novagraaf’s Claire Jones outlines the implications for brand owners.

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Time for an IP detox?

12-01-2016

The new year is generally a good time to step back and assess whether the IP rights in your portfolio are adding value to your business, but where should you begin?

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Answers to Novagraaf's 2015 Holiday Puzzle

12-01-2016

We received more than 250 entries to Novagraaf’s 2015 Holiday Puzzle. More than 80% of all entries reordered the logos into the correct alphabetical order, and a lucky winner has been drawn at random.

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Novagraaf London is moving office

07-01-2016

As of 11 January 2016, Novagraaf’s London team will be be based at new offices in Aldgate, central London. Our telephone and fax numbers will not change.

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European trademark law reforms finalised

24-12-2015

Important reforms to make registering trademarks in the EU quicker, more cost-effective and more reliable have now been approved by the European Parliament. The updated regulation will also make it possible to impound counterfeit goods in transit through the EU. The full ‘Trademark Reform Package’ will be published on 24 December 2015 in the Official Journal of the European Union. It..

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