News about trademarks
Trademarks, whether they are strong, beautiful or special, play an important role in our daily lives. All brands have their own story, their own context within which they develop. Investing in the value of a trademark is an important part of a business’s strategy since the value of a trademark or trademarks to a great extent determines the profitability of the organisation and thus its value. With practical situations as a focus, this section sets out all relevant and interesting developments in the field of trademark law.
.sucks: extortion or rightful business practice?
The launch of the .sucks extension by the Vox Populi Registry has triggered much debate, primarily around the high cost of registration levied at trademark owners (€2,950). Many trademark owners feel forced to defensively register their trade names with a .sucks extension during the sunrise period to prevent registration by a third party. In response to criticism that this equates to..
Skype trademark refusal upheld by EU General Court
On 5 May, the European Union’s General Court upheld earlier decisions by the Office for Harmonization in the Internal Market (OHIM) to refuse Skype’s application for the figurative and word sign ‘Skype’. Novagraaf’s Frouke Hekker sets out the background to the case.
Novagraaf showcases expertise on IP in Sports at WISE Convention
As one of Europe’s leading providers of IP services and the largest filer of international trademarks worldwide, Novagraaf was present last week at the WISE convention in the Olympic sports capital Lausanne to share our expertise on branding and IP in sports. Novagraaf’s Chantal Koller, Anca Draganescu and Henk-Jan Rutgers participated in a panel discussion and a workshop to highlight this..
Reminder: false registries targeting IP owners
A number of customers have been in touch recently after receiving suspicious ‘renewal’ letters and invoices concerning their trademark and other IP rights. A new scam, relating to a brand database held online, is currently targeting business owners by requesting a fee to update and access brand information.
Louis Vuitton stripped of checkerboard CTMs
European Union’s General Court finds that French fashion house’s Damier checkerboard pattern is too 'basic and banal' to be owned by one brand.
Novagraaf present at INTA Annual Meeting in San Diego
Novagraaf is once again present at the Annual Meeting of the International Trademark Association (INTA), this year in San Diego, California (May 2-6). IP is a hot topic on a global scale, proven by the fact that nearly 10,000 trademark professionals from about 150 countries are convening to discuss what’s best for the future of the profession, introduce the newest IP tools and have brand..
.amsterdam opens to trademark holders
Between 28 April and 28 May 2015, companies are able to register their trademarks as domain names using the new extension .amsterdam. Trademarks have to be previously registered at ICANN’s Trademark Clearinghouse in order to qualify for this early registration period.
What can you #trademark?
Coca-Cola has recently applied to the US Patent and Trade Mark Office (USPTO) for two Twitter hashtags: #cokecanpics and #smilewithacoke. Novagraaf’s Claire Jones explains what’s currently registerable when it comes to social media hashtags.
Brand and consumer protection in cyberspace go hand in hand
At the Global Cyber Space Conference 2015, last week in The Hague (Netherlands), representatives from government institutions and companies such as Google and Microsoft gathered to discuss the future of cyberspace and norms for responsible behaviour in cyberspace. With cyberspace and the digital economy expanding, every day vulnerabilities are becoming more evident. Not only consumer..
Do you smell piña coladas? The interesting question of scent marks
A recent article in The Wall Street Journal addresses the fascinating topic of scent marks. While the marketing world is increasingly exploring the possibilities of advertising through appeals to our senses other than sight, among them touch and smell, the question arises as to whether scent marks can be protected legally – and hence carry value for their holders.