Contact form

Send an email

 Receive the newsletter

Call

News about trademarks

Trademarks, whether they are strong, beautiful or special, play an important role in our daily lives. All brands have their own story, their own context within which they develop. Investing in the value of a trademark is an important part of a business’s strategy since the value of a trademark or trademarks to a great extent determines the profitability of the organisation and thus its value. With practical situations as a focus, this section sets out all relevant and interesting developments in the field of trademark law.

The Novagraaf Holiday Puzzle 2016 – enter to win a Fuji Instax camera!

08-12-2016

Here at Novagraaf, we love an IP puzzle, so to celebrate the holiday season, we’ve put together another of our annual trademark teasers. This year, all you need to do is match the figure to the brand name. Get them all right and you’ll be in with a chance to win this year’s prize: a Fuji Instax Mini 90 camera.

Read more...

Weighed down by paperwork? How to simplify trademark searches

29-11-2016

Making the decision to conduct a trademark search to protect your valuable brands around the world is easy. Trying to wade through, organise, and analyse the data so you can make a well-informed decision is the challenge.

Read more...

Putting Google Adwords back on the trademark agenda?

29-11-2016

The recent judgement in Victoria Plum Limited v Victorian Plumbing Ltd has once again raised the use of trademarks in keyword advertising. But, has it made the issue any clearer?

Read more...

Actiongram may not be too similar to Instagram

28-11-2016

It uses hologram technology to create ‘mixed reality’ videos, but Microsoft’s new Actiongram app faces a struggle to keep hold of the -gram suffix in its name, following opposition from social media platform Instagram.

Read more...

IP event: visit us at IP Service World 2016 in Munich

15-11-2016

Visit us at booth #23 at Europe’s largest annual IP Congress and Trade Fair in Munich, Germany on 21 and 22 November 2016, or join one of the two roundtable discussions that are hosted by Novagraaf.

Read more...

A puzzling judgement for Rubik’s Cube

15-11-2016

The Court of Justice of the EU (CJEU) yet again seems to have raised the bar for the trademark protection of 3D shape marks. In its recent Rubik’s Cube judgement, it has annulled EUIPO’s ruling that confirmed EU trademark (EU TM) protection for the Rubik’s Cube shape. Novagraaf’s Frouke Hekker sets out the implications for 3D shape marks moving forward.

Read more...

Beware fraudulent IP invoices

14-11-2016

Companies posing as trademark registries or authorities are a thorn in the side of trademark owners and trademark offices. We’d like to take this opportunity once again to advise you not to make any payments or provide information to such companies.

Read more...

IP transactions: How to manage pending applications

14-11-2016

The transfer of IP ownership due on the acquisition of a brand or business will inevitably include a number of applications for the registration of trademarks, patents or designs that have yet to be granted. A different approach to transfer is required in such instances, as Novagraaf’s Tom Farrand explains.

Read more...

IP transactions: Hybrid or “merged” trademarks

31-10-2016

Where businesses merge with or acquire other businesses, it’s not always as simple as ensuring a transfer of the associated IP rights. There’s also the question of combined and/or conflicting brands to consider. Novagraaf’s Tom Farrand sets out the process.

Read more...

ADE 2016 is a wrap!

28-10-2016

The Amsterdam Dance Event 2016 has come to an end. The five-day event held in the Dutch capital featured 452 festivals, 396 conferences and 416 exhibitions, with 2,515 artists and 546 speakers. Novagraaf consultant Helma van de Langenberg was one of the speakers, as part of the panel Nightlife Clerks. The panel discussed the business side to creativity, including brand protection. We would like..

Read more...