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News about trademarks

Trademarks, whether they are strong, beautiful or special, play an important role in our daily lives. All brands have their own story, their own context within which they develop. Investing in the value of a trademark is an important part of a business’s strategy since the value of a trademark or trademarks to a great extent determines the profitability of the organisation and thus its value. With practical situations as a focus, this section sets out all relevant and interesting developments in the field of trademark law.

Trademark event: Join us at INTA 2017 in Barcelona


Visit us at booth #A85 at this year's Annual Meeting of the International Trademark Association (INTA) in Barcelona, Spain on 20-24 May.


Novagraaf at MarkMonitor’s Spring Symposium


MarkMonitor’s Spring Symposium was held on 3rd May. In case you missed it, Novagraaf’s Claire Jones was one of the speakers, giving a presentation on ‘#trademarks: a new frontier for brand protection’.


IP in M&A: 5 steps to finesse the process


In the last instalment of our series setting out best practice for the transfer of IP ownership, we looked at potential pitfalls and problems to solve during the transfer of IP assets. In this article, Novagraaf’s Tom Farrand outlines five steps for recording the change of ownership of a registered IP portfolio.


Simple geometric shapes not eligible for trademark protection


Last month, the EU’s General Court issued its judgement on the trademark application of Chinese undertaking Anta, ruling that the EU’s Intellectual Property Office (EUIPO) was correct in refusing the trademark application on the grounds that the sign was simply a decorative element, rather than a figurative or device mark capable of functioning as a trademark.


Novagraaf UK joins IP leaders to share #trademark expertise


IP practitioners meet in London today to address challenges in the brand protection landscape at MarkMonitor’s annual Spring Symposium.


Should you use your name as your business name?


The speed with which both Donald and Ivanka Trump were awarded preliminary approval by the State Intellectual Property Office of the People's Republic of China (SIPO) for trademarks featuring their names raised eyebrows in both political and business circles last month. In response, their spokespeople quoted the upsurge in trademark filings by unrelated third parties in the country seeking to..


'Tasty Puff' and the threshold for figurative trademarks


In recent years, the intellectual property office of the EU (EUIPO), and those of many EU countries, have taken an increasingly strict approach to the examination of figurative trademarks, with a high number being refused for lack of distinctiveness. A recent example of this stricter practice is the refusal of the EU trademark (EUTM) application for the word-/device mark ‘Tasty Puff’. The..


Wubbo de Boer


It is with great sadness that we announce that Wubbo de Boer, until recently Chairman of Novagraaf’s Supervisory Board, has passed away. A well-respected figure in the IP industry, Wubbo was President of EUIPO from 2000 to 2010, and member of Novagraaf's Supervisory Board from 2011 until the beginning of this year.


#Trademark event: Join us at MarkMonitor’s Spring Symposium


Novagraaf’s Claire Jones will be talking #trademarks at MarkMonitor’s Spring Symposium at The Institute of Engineering & Technology, London on 3 May.


One Does Not Simply Post memes without reviewing the IP issues


An internet meme is an activity, concept, catchphrase or piece of media which spreads, often as mimicry, from person to person via the internet. Whether a photo, video, person, animal, song, action, GIF or anything else, memes are appearing everywhere, and with the strength of social media growing exponentially over the past decade, they’ve become a bit of a phenomenon. Novagraaf’s Claire..