News about trademarks
Trademarks, whether they are strong, beautiful or special, play an important role in our daily lives. All brands have their own story, their own context within which they develop. Investing in the value of a trademark is an important part of a business’s strategy since the value of a trademark or trademarks to a great extent determines the profitability of the organisation and thus its value. With practical situations as a focus, this section sets out all relevant and interesting developments in the field of trademark law.
Watch out for a counterfeit Rolex
Rolex should be able to stop counterfeit watches entering the European Community, where they’re considered infringing the Intellectual Property Rights of Rolex. This seemingly logical right was nevertheless subject of a discussion that led all the way up to the European Court of Justice (ECJ), who had to clarify when the holder of Intellectual Property Rights is able to take (legal) action..
When it was recently revealed that social game developer King.com filed to register the trademark for the word 'candy,' the response from fellow developers and game players was less than kind. The public pressure increased and now King.com decided to abandon the application for trademark registration in the U.S.
Switzerland will get its own ‘Licence Box’
Switzerland plans to initiate tax tool for revenue generated by IP licensing and other IP-generated income. Move follows systems introduced by other European countries to promote and reward innovation.
The Swissness project: ‘Swiss made’ label under review
New ‘Swissness’ law seeks to control the use of geographical indicators, including the Swiss flag and Helvetic Confederation coat of arms, to signify that a product or service originates from Switzerland. Under current legislation, any company is able to use the symbols whether or not they are based or manufacture their products in the country.
Round one to Lush in Adword dispute with Amazon
Cosmetic company Lush takes first hit in battle with global e-tailing giant Amazon over use of its name in Google AdWord campaigns. Dispute goes to the heart of legal uncertainty over use of trademarks in sponsored advertising.
Apple world's most valuable brand, Ferrari most powerful
The Brand Finance Global 500, released this week, is an annual study conducted by brand valuation consultancy Brand Finance, which evaluates some of the world’s largest brands to determine their value and strength. It assesses such factors as brand loyalty, commercialisation and trademark value – the latter provided by the Novagraaf Group as part of a new partnership to provide companies..
Confidentiality agreements in the restaurant business
We have all heard the famous story of the Coca-Cola recipe. It is widely considered to be the best kept trade secret in the world. And by maintaining its secrecy Coca-Cola was able to build a multi-billion dollar company. The same goes for some of the recipes of famous dining chains such as KFC, who have built a business on being able to provide the same culinary experience regardless of which..
New trademark law in Ethiopia
Some time ago, new trademark regulations were published in Ethiopia, bringing into force a new regime for the registration and enforcement of trademark rights. The regulations give full force and effect to the Trade Mark registration and Protection Proclamation of 2006. Up until this point, there have been a lot of uncertainties about the consequences hereof, but now we are happy to report that..
Brazil launches a new tool in its fight against counterfeiting
The National Institute of Industrial Property (INPI) and the National Council to Combat Piracy, a consultive body of the Ministry of Justice, recently launched a new project that will help to curb trademark counterfeiting in Brazil: the creation of the National Directory to Combat Trademark Counterfeiting. The Directory is a database containing trademark owners’ technical and legal..
Pinterest loses right to use trademark in Europe
Trademark registrations may not always be front-of-mind during a business’s start-up phase. But, failure to protect your chosen brand or company name could lead to harsh penalties further down the line, as the recent experiences of social media website Pinterest illustrate.