News about trademarks
Trademarks, whether they are strong, beautiful or special, play an important role in our daily lives. All brands have their own story, their own context within which they develop. Investing in the value of a trademark is an important part of a business’s strategy since the value of a trademark or trademarks to a great extent determines the profitability of the organisation and thus its value. With practical situations as a focus, this section sets out all relevant and interesting developments in the field of trademark law.
Trademarks and music: No longer living it up at ‘The Hotel California’
Seminal US rock band The Eagles is best known for its 1977 hit song 'Hotel California'. The band gave its last concert in 2015, but the musicians have now reunited for a different purpose, as Novagraaf’s Theo Visser explains.
IP recordals: An administrative burden for in-house teams
The transfer of IP ownership due on the acquisition of a brand or business can be a time-consuming and costly exercise. However, there are steps that a company can take to facilitate the process and take the pressure off in-house teams, as Novagraaf’s Tom Farrand explains.
Know your worth: Understanding brand value
A recognisable and trusted brand name is a powerful asset with clear benefits in terms of customer loyalty, goodwill, market share and reputation. Companies work hard to build the status of their brand and product names, yet it can be a challenge to accurately quantify a brand’s value, and the role played by intangible assets, such as trademarks, designs, goodwill and know-how.
Vaiana and Moana: a story of two Disney heroines
Some of you may have noticed that Disney’s new heroine is called Vaiana in most parts of Europe and Moana almost everywhere else. Novagraaf’s Anca Draganescu-Pinawin explains the disparity.
Trademark event: Join us at INTA 2017 in Barcelona
Visit us at this year's Annual Meeting of the International Trademark Association (INTA) in Barcelona, Spain on 20-24 May.
Google Pips Apple as world’s most valuable brand
Google has replaced Apple as the world’s most valuable brand, with a brand value of $109.5bn, according to Brand Finance’s Global 500, the annual ranking from the leading valuation and strategy consultancy.
Paragon Partners invests in future growth of IP provider Novagraaf
Novagraaf announced today its collaboration with Paragon Partners, a Munich-based private equity company that is investing into Novagraaf by taking a majority stake from current investor Gilde Buy Out Partners. This investment represents a major endorsement of Novagraaf’s plans to grow its business by investing further into its people, services and technologies, while meeting the changing..
Brexit – what does it mean for your IP rights?
As the UK's Supreme Court rules by 8 votes to 3 that the government cannot trigger article 50 without an act of parliament, we recap the potential implications of the UK's exit from Europe for businesses' IP rights.
Fashion’s high stakes: the role of IP
The copying of fashion and clothing designs is so endemic it appears almost accepted. But, a designer’s creative output is their intellectual property and should be protected as such, argues trademark attorney Alastair Rawlence. He sets out tools for protection.
First steps to exporting: IP considerations explained
Novagraaf UK’s Dr Peter Wilson sets out the IP elements to consider when developing or updating an export strategy.