Contact form

Send an email

 Receive the newsletter

Call

News about trademarks

Trademarks, whether they are strong, beautiful or special, play an important role in our daily lives. All brands have their own story, their own context within which they develop. Investing in the value of a trademark is an important part of a business’s strategy since the value of a trademark or trademarks to a great extent determines the profitability of the organisation and thus its value. With practical situations as a focus, this section sets out all relevant and interesting developments in the field of trademark law.

Trademark event: Join us at INTA 2016 in Orlando

03-05-2016

Visit us at booth #406 at this year's Annual Meeting of the International Trademark Association (INTA) in Orlando, Florida on 21-25 May.

Read more...

Do you know how much your trademarks are worth?

03-05-2016

An organisation's value is no longer based soley on its tangible or fixed assets; more often than not, it is the company’s intangible assets, including brand reputation and goodwill, that create its market value. Without the proactive protection and valuation of those brands however, how can you be sure that you’re getting a fair price for your business in case of sale, takeover or asset..

Read more...

Teams continue to battle in Redskins trademark dispute

03-05-2016

The US Supreme Court could be asked to weigh in on the Redskins trademark case as the dispute over the football team’s name continues.

Read more...

Prince: a life in trademarks

03-05-2016

Prince Rogers Nelson used a series of stage names during his musical career. In addition to his best-known moniker Prince, the artist famously became known as The Artist Formerly Known As Prince (TAFKAP) after adopting an unpronounceable symbol as his stage name during a dispute with his record company Warner Brothers. Interestingly, the trademark registration protecting the name Prince was..

Read more...

Counterfeiting: It’s time to step up the fight

17-04-2016

It is important for all brands to have a robust anti-counterfeiting strategy as threats continue to grow. In advance of this year's INTA conference, we set out advice on measuring and tackling the trade in fakes.

Read more...

You can coin a phrase – but can you coin a sound?

14-04-2016

Video game super-company, Nintendo, has applied to trademark the two-tone coin-collecting sound in the ‘Mario’ series of games in Japan. The satisfying chime is synonymous within the franchise, yet also resonates across the brand as a whole, making it an extremely valuable commodity. But does the sound qualify for trademark protection?

Read more...

Magnolia case demonstrates importance of protecting logos

12-04-2016

Infringement in the fashion sector can cause major issues for businesses, with confusion between brands resulting in loss of revenue. Businesses need to keep their eyes open for infringers, and take action where necessary. A new case brought by fashion brand I Love Jewellery highlights the importance of protecting your brand logos.

Read more...

International trademarks: Is the Madrid System right for you?

05-04-2016

The Madrid System for the international registration of marks offers brand owners the opportunity to apply and maintain protection for trademarks in more than 90 countries via one single procedure, in one language and one set of fees. However, levels of protection can vary and the process is not without its shortfalls. Novagraaf’s Claire Jones explains how to make best use of the system.

Read more...

Capturing value: IP as a driver for investment

01-04-2016

Patents, trademarks, designs and other forms of intellectual property (IP) play a key role in the success of all modern businesses. By providing a company with a legal means to prevent others from copying an invention, brand or product, IP rights enable inventors and creators to obtain a return on their investments in research and development, and to maximise the potential of their businesses,..

Read more...

Hashtag trademarks: what can you protect?

30-03-2016

Brands seeking to make the most of social media are increasingly filing trademark applications for hashtags related to their products and marketing campaigns. Novagraaf’s Claire Jones explains what’s registerable when it comes to social media hashtags.

Read more...