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Brand architecture: the foundation of shareholder value


Most companies know that their brands are some of the most valuable assets they possess, yet the link between the structuring of  brands and  shareholder value continues to be misunderstood. We believe that well-structured brand assets, such as trademark portfolios, can maximize financial performance. That’s why we are proud to be a sponsor of the 2017 Brand Finance Global Forum: Brand architecture: the foundation of shareholder value.

We all know brands are important to a business, but why seek to put an actual value on them? In today’s budget-focused boardrooms, trademark attorneys need to show that the legal rights that protect those brands aren’t unnecessary costs, but instead add value to the business.

At Novagraaf, we believe it’s important for us as an industry to showcase the contribution made by trademark assets to brand strength. We know from experience that a strong, well-managed registration portfolio has a direct influence on brand value, and therefore shareholder value.

Our partnership with Brand Finance has been designed to help businesses to value their IP and brand portfolio and, to help businesses  to share experiences and discuss best practice with some of the world’s leading brand practitioners, we are sponsoring the Brand Finance Global Forum on 3rd February 2017.

About the Global Forum
3rd February 2017, 9.00am-2.30pm, Brand Exchange, London

  • Gain first-hand insights from world-leading brand practitioners and cutting-edge thinkers who will share their best practices, knowledge and expertise about managing and maximising brand value.
  • Ask questions and hear from the panellists as they share and discuss the trends and influences affecting  brands today.
  • Expand your network with international colleagues and gain first-hand insights from the world’s leading brands.
  • Click here for a full list of speakers and the programme of talks for the day.

For more information on brand valuation, read our article ‘Capturing the intangible’.