Domain registration: keep track of developments

The internet plays a crucial role in the development of a business today. Thanks to the internet, your target audience, wherever they are in the world, has become even closer. But, if you are operating internationally, then the number of websites and domain names that you need to register increases. In addition, there are many major developments afoot in the field of domain names, and legislation and regulations are subject to change. It is important, therefore, to register the right domain names in good time and to keep track of developments.

Domain name portfolio management

As with the registration of your trademark and patents, the choice of domain names and their correct registration are a key part of your Intellectual Property portfolio. They give your company and your brand names, a unique position in the digital world; a position that you would like to maintain and develop. The greater your market, therefore, the greater must be the attention that you dedicate to your domain name portfolio.

However, many companies leave domain name registration and management to their IT departments. Crucially, that means that the legal aspects of domain names are often overlooked. For example, are you able to monitor all relevant developments? What will you do if a third party violates your domain name? Are all domain name developments relevant to you? Are the costs you incur for registration too high? These are just some of the questions for which your domain name provider may not have an answer.

Novagraaf gives added value

Novagraaf will help you to make the right choices when it comes to domain name management and registration. We pursue a proactive policy in the field of domain names so that we can advise you on what is important for you. By managing your domain name portfolio on your behalf, we can also take the pressure off your internal team. Depending on your requirements, we can takeover DNS management, provide a web-based environment within which you have access to all relevant management information, and support you in the case of misuse (cybersquatting or typosquatting) or proceedings for example, to reclaim a domain name via UDR/UDP proceedings). In the case of larger portfolios, we also provide free advice.

Countering misuse

Businesses are increasingly confronted with issues such as cybersquatting and typosquatting. Cybersquatting refers to the registration of a domain name in bad faith in order to benefit from the reputation of someone else’s name or brand. Typosquatting is a form of cybersquatting, but based on the assumption that internet users may incorrectly enter a web address when searching for a brand or company. The typosquatter registers a domain name that differs very little from a popular web address in the expectation that consumers or customers will enter its domain name in error. A good example is www.google.nl versus www.googl.nl.

Would you like to know more about registering a domain name?

Novagraaf has its own specialist domain names department that can answer any of your domain name queries. We won’t keep you waiting, but will promptly inform you about the registration or renewal of your domain names and investigate, free of charge, the right domain names for your new website. For more information, please contact us using the contact form on the top right of this page.