Our trademark services: support throughout the trademark life cycle
The Novagraaf Group supports clients throughout the entire trademark life cycle: from brand creation and trademark registration to licensing, due diligence and sale. Our trademark attorneys have a strong technical background and commercial focus, in addition to their expertise in national and international IP law, enabling them to provide specialist support and advice to start-ups, SMEs, and national and multi-national corporations in a variety of industry sectors. Click here for further information on our specialist areas and here to find out more about our trademark attorneys.
This is a basic introduction to the trademark services provided by the Novagraaf Group. For further information on the process of obtaining or enforcing marks, or for more detailed advice on our services, including trademark searching, watching and portfolio management, contact us using the contact form at the top right of this page.
Novagraaf’s trademark services: an overview
Broadly, Novagraaf’s trademark services sit within the following processes or categories:
- Brand development and strategy, including advice on robust brand creation and the possibilities for registration of a proposed brand or product name
- Searching, including availability and infringement searches
- Application to registration – application drafting, registration formalities and management of oppositions
- Watching, e.g. to identify instances of infringement
- Enforcement and defence, including anti-counterfeiting
- Portfolio management – portfolio auditing and management strategies
- Maintenance and renewals – services and technology to ensure rights are kept secure
- Representation at proceedings – oppositions and revocation proceedings and appeals, and litigation support
- Licensing and assignment – advising on, reviewing and drafting trademark licences
- Due diligence, for example during an M&A, sale or portfolio takeover
Novagraaf’s trademark services: further information
You can find out more about Novagraaf’s trademark services and the processes for registering, protecting and maintaining trademark rights using the links above. Alternatively, contact our customer support team, using the contact form at the top right of this page.
Trademarks definedService suitable for :
What is a trademark: protecting your brand, product, company name and logo.
Brand developmentService suitable for :
Brand development has several definitions. With the development of a brand, we mean the creation of the brand.
Trademark registrationService suitable for :
Trademark registration: Key steps for companies looking to obtain national tm rights for their brands and other trade names.
Trademark watchingService suitable for :
Registration alone is often not enough. Besides the registration of your trademark, it is also important that the trademark is ‘watched’.
Trademark searchingService suitable for :
A trademark search or trademark searching provides you with a quick and easy answer to the question of trademark availability and whether you can use your trademarks undisturbed.
International registrationsService suitable for :
Trademark registration: Key steps for companies looking to obtain international or EU TM rights for their company and brand names.
EnforcementService suitable for :
Trademark enforcement: Novagraaf’s guide to protection and infringement actions
Fighting counterfeitingService suitable for :
Counterfeiting is a growing global problem. Piracy, copying, imitation and the trade in fakes threaten the health, safety and livelihoods of companies and consumers.
Portfolio managementService suitable for :
The trademark life cycle: How to audit, maintain and protect your rights via proactive portfolio management
LicencesService suitable for :
Licences are an excellent tool for bringing trademarks and/or ideas to the attention of a larger and wider national and international audience.
Slogans, phrases and taglinesService suitable for :
slogans, product phrases and other types of taglines can help companies to build an instantly recognisable brand identity in the minds of consumers
Trademark law and registersService suitable for :
Each country has its own specific rules. Alongside national trademark registers, European and international regulations in the field of trademark law are important.
Our expertiseService suitable for :
Novagraaf’s expertise: An introduction to the specialisms of our trademark attorneys in fashion, FMCG, manufacturing, pharmaceuticals and other sectors