Trademarks are an important part of our daily lives

Trademarks are everywhere. Without us realising it, trademarks have become an important part of our daily lives. While a trademark was previously used as a means of distinguishing goods, a trademark today means much more.

A trademark distinguishes an organisation and its products and/or services in the eyes of consumers. That’s why a trademark or brand name is symbolically very valuable. A trademark represents the reputation and financial value of your organisation and thus forms a substantial part of the goodwill of your organisation.

The importance of trademark registration

As an entrepreneur, you will have invested a lot of time, energy and money in creating a distinctive and unique position; a position that you've obtained by means of a well-considered business strategy, sound finance, loyal customers and the right marketing. But don’t forget that your distinctive position may also largely be due to your trading names. However large or small you are, it is crucial that you register your brand names as trademarks and watch and protect them from infringement.

Trademark registration may appear to be a one-off activity, but nothing is further from the truth. You will, for example, have to renew your trademarks in good time. If you don’t this, then you will no longer derive any rights from your trademark and the protection of your trademarks will lapse.

Pursuing an active trademark policy

In order to counter trademark infringement in a timely manner, you should pursue an active trademark strategy. You can register your trademark, but that alone is not enough. A trademark registration ensures that your rights are optimally established, but you will also have to actively protect and watch your trademarks. With Novagraaf’s active trademark protection and trademark watching service, you will be kept informed of trademark applications by third parties that may infringe upon your rights.

Comprehensive advice from Novagraaf about your trademarks

Novagraaf advises its clients throughout the entire lifecycle of brand protection, from trademark development and registration to trademark protection. We can also act against those who infringe your trademark rights. By working with you, we can create an environment in which the value of your trademark or brand name can grow and yield a return without hindrance.

Would you like to know more about Novagraaf’s services in relation to trademarks?

Do you want to learn more about trademark development, trademark search, trademark registration or about the protection of your trademarks in general? Read on below or contact us directly using the contact form at the top right of this page.