Counterfeit and fake products: a serious problem for trademark owners

Successful products are counterfeited and copied more than other products. This is simply because the market for them is much larger. After all, the larger the market, the higher the profit.

Counterfeiting is everywhere

Wherever you are, counterfeit and fake products are everywhere. Successful products simply do not go unnoticed. Everything can be and often is counterfeited: from watches and phones to bicycles and locks, and even flowers!

The risk for a small company, which mainly operates locally, should be less, but small and medium-sized exporters operating in several countries will run significantly more risk. It is precisely these organisations that should be alert to the threat of counterfeiting. But, as well as monitoring the marketplace for fakes, there are a number of steps that can and should be taken in advance to mitigate the risks of copying. This includes, for example, the need to make clear contractual agreements with suppliers and any company that licenses your products or Intellectual Property. After all, you will be parting with some of your control options, which could leave you exposed.

The need for a clear strategy

Counterfeiting is harmful to a business and potentially dangerous to consumers. Counterfeiting can seriously endanger your business operations and business continuity. To prevent this, Novagraaf has developed a unique approach to fighting fakes. Together with you, we will produce a strategy and a plan of action that will help you avoid counterfeiting – and take action against it.

Wherever in the world counterfeits of your goods are produced, we are able to tackle production at the source. Novagraaf coordinates the confiscation in local markets and in manufacturing plants. We also monitor all relevant developments on the internet, so that websitesoffering counterfeit products can be shut down. We know the capabilities of the latest techniques and tools (such asRFID, holograms and spectrometers) and work closely with customs to protect you.

Would you like to know more about measures to prevent counterfeiting?

The speed at which counterfeit goods spread can be enormous. You may perhaps think that it won’t affect you. But, what would you do if you were actually confronted with a copy of your own product, your own brand? Let Novagraaf tell you how to prevent counterfeiting. We can also inform you about how counterfeiting can be successfully combated. You can also turn to us with questions about the use and misuse of your trademark. You can contact us using the contact form at the top right of this page.

If your organisation has international ambitions and you would like to know more about this topic, please click here.