Trademark registration: increase the financial value of your trademark

The strategic value of a business’strademarks is continually increasing, with sales and profits driven mainly by the visibility of a company’s Intellectual Property. A brand name has substantial goodwill in the marketplace. Investing in trademarks could giveyour company substantially higher value, which is why it is important to determine the areas in which you want to market your products and services, and protect your brand names as trademarks there in good time.

Registration is part of an active trademark policy

Novagraaf will support you throughout the entire trademark process. Our approach focuses on a proactive trademark strategy. This means that we will continually examine whether your trademark registrations and trademark strategy are still aligned to your business strategy. It also means that we can advise you about the consequences of, for example, exporting products, licences, acquisitions and (re)branding. We will be your strategic partner when you are determining product strategy, the transfer of Intellectual Property rights or changing legislation and regulations.

Your trademark is worth money

A trademark doesn’t simply distinguish an organisation from its competitors, and a trademark or brand name is not only symbolically valuable. In fact, trademarks can have substantial financial value because they form a substantial part of the goodwill of your organisation. Your brand names will enable you to stand out in the market; they will enable your end consumers to recognise you. But, they can only do that if you have protected them as trademark rights. It is that protection that gives you the base on which you can build brand reputation, brand identity and brand preferences. A brand will only be strong if it is unique and well protected. We call this brand uniqueness.

Pursuing an active trademark policy

To ensure that brand uniqueness is maintained, it’s crucial to counter trademark infringement in a timely manner. To do this, companies need to pursue an active trademark strategy. Registering your trademark is an important first step, but that alone is not enough.. You also need to actively protect and watch your trademarks. With Novagraaf’s active trademark protection and trademark watching service, you will be kept informed of trademark applications by third parties that infringe upon your trademarks.

Would you like to know more about trademark registration?

If you would like to know more about registration and enforcement of trademark rights, please get in touch with Novagraaf. You can also turn to Novagraaf if you have questions about trademark searches or if your trademark is being misused. Please use the contact form on the top right of this page.

If your organisation needs information in order to be more successful in your home market, please click here.