News & opinion
IP enforcement: Trademarks as ‘sword’ or ‘shield’?
When deciding on your IP enforcement and protection strategy, both the 'sword' and 'shield' functions of trademarks must be kept in mind, says Laura Morrish.
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When deciding on your IP enforcement and protection strategy, both the 'sword' and 'shield' functions of trademarks must be kept in mind, says Laura Morrish.
Such has been the success of hard seltzers in the past five years, their consumption has now overtaken that of many strong beers and spirits in homes in the US and other countries worldwide. But, what are hard seltzers and why has this popular drinks craze fallen foul of global regulators? Florence Chapin provides the answers.
In a recent webinar on best practices for European patents, Novagraaf’s Dr Kate McNamara joined experts from Questel to discuss the new European patenting landscape. Here, we summarise some of the key points discussed.
In the rush to launch a new business, product or service, businesses often fail to consider trademark protection for key elements of their branding. Laura Morrish shares eight reasons for starting the trademark process early in the brand creation process.
On 15 September 2022, our experts discussed best practices for protecting 'non-traditional' trademarks in an increasingly innovative world. Register for our webinar recording to find out more.
Businesses that are managing different brand names for the same products in different jurisdictions could save time and money by harmonising their trademark portfolio, says Luke Portnow.
Effective IP portfolio management does not only require access to the right technology and tools. IP firms and departments also need to consider how they approach their day-to-day IP tasks.
Trademark assignment recordals against UK rights have been on the rise since Brexit, as EU trademark owners are now required to manage these rights separately.
When businesses merge with or acquire other businesses, the challenge for IP professionals doesn’t stop once the deal is complete. For IP rights to be properly updated and maintained, the question of how to brand and structure the newly merged business first needs to be addressed.
On 1 June 2022, Novagraaf's Luke Portnow and Thomsen Trampedach's Markus Rouvinen provided useful take-home points and experiences on implementing smart solutions to current IP challenges in private practice and in-house.
Businesses and their trademark departments need to react quickly to new global and digital challenges today if they are to secure their brand for the future.
Brands routinely find creative and innovative ways to generate new customers or retain existing ones. A notable recent example of this has been the use of sub-brands to branch out into the same or a new market without jeopardising the parent brand’s existing position. Laura Morrish discusses the trademark implications.