Willemien Schneider

IP Consultant

Amsterdam office
+31 (0)20-5641411

Willemien Schneider is a BMM-certified and registered European Trademark and Design Attorney with extensive experience in intellectual property (IP) law. Willemien is passionate about strategic IP portfolio management and specialises in advising global clients who are active in the cosmetics, retail and food industries. Willemien always puts the interests of her clients first in order to provide them with strategic, pragmatic and commercially-oriented advice.

Career history

Willemien completed her bachelor's degree in Dutch law at the University of Groningen, after which she completed a master's degree in Information Law (including IP law) at the renowned IViR Institute in Amsterdam.

She joined Novagraaf in July 2018 after first working as a trademark attorney at another firm in Amsterdam, where she built up considerable experience advising SMEs and medium-sized companies in various industries.

Willemien graduated from the training institute of the Benelux Association for Trademark and Design Attorneys in January 2021.

Work highlights

Willemien's daily activities include: advising on the availability and registerability of trademarks, filing strategies, conflict mediation, opposition management, invalidity actions, drafting coexistence agreements, and strategic and efficient management of (international) IP portfolios. In addition, Willemien focuses on notice-and-takedown procedures, social media infringement and, because of her client basis, parallel imports and exhaustion. She also enjoys giving presentations and lectures about IP, including at Utrecht University.


Willemien is a member of BMM, Young BMM and MARQUES.


  • English
  • Dutch

Areas of expertise

  • Brands and designs
  • Domain names
  • Copyright
  • Social media and online infringement
  • Anti-counterfeiting

Industry specialisms

  • Cosmetics & personal care
  • Drinks/beverages
  • Fashion & textiles
  • Food & food technology


Willemien is a BMM Certified Trademark Attorney. BMM is a quality mark for trademark attorneys, created by the Benelux Association for Trademark and Design Law.