Armelle Blachier

Armelle Blachier began her career in intellectual property in 2001, initially working in-house for a major French luxury group. In 2003, she moved into private practice, joining several IP law firms, where she continued to develop her expertise. She joined Novagraaf in 2025, working as a Trademark & Design Attorney and Team Manager.

Career history

Armelle holds a Master’s degree in Business Law from the Université du Québec à Montréal (Canada), as well as a postgraduate degree (DESS) in Industrial Property and New Technologies from CUERPI – Université de Grenoble. She has been a French Trademark and Design Attorney (INPI) and a European Trademark and Design Attorney (EUIPO) since 2005.

Memberships

Armelle has been actively involved with the CNCPI (National Institute of French IP Attorneys) for several years.

She served as Co-Chair of the “Future of the Profession” Committee in 2023-2024, and since 2025, she has been Co-Chair of the “AI Tools & Modernisation of IP Firms” Committee.

She is also a member of APRAM (Association of Practitioners in Trademark and Design Law).

Languages

• French
• English

Areas of expertise

Armelle is involved in all stages of intellectual property rights management, from creation and valuation (filing, portfolio assessment, contracts) to enforcement and defence (cease-and-desist letters, oppositions, infringement seizures, pre-litigation procedures, negotiation, administrative proceedings, and infringement actions).

Her areas of practice include trademarks, designs, copyright, contracts, unfair competition and domain names.

Industry specialisms

• Designs
• Trademarks & Domain Names
• Strategy
• Augmented Reality
• Automotives & aviation
• Construction
• Cosmetics & personal care
• Energy
• Watchmaking
• Audiovisual
• Fashion & textiles
• Music
• Telecommunications