Our online monitoring services comprise six modules, each designed to address threats to your brand in the different online content channels...
One of the key challenges facing businesses today is how to establish and execute effective online brand protection strategies without expending valuable in-house time and resources. Novagraaf’s new Online Brand Protection services help businesses to meet that “more with less” challenge by integrating and automating monitoring and enforcement to take the pressure off in-house teams.
Via a single log-in, this unique service will enable you to rapidly and cost-effectively safeguard your valuable IP assets and protect your customers in today’s complex digital environment.
If brand owners are to meet the threat of online infringement, they need to be able to act quickly and proportionately, and with minimal disruption to their internal teams. That’s why Novagraaf has developed a combined online monitoring and rights enforcement solution that:
The service includes an initial survey of the online threat landscape to generate a preliminary report of your brand’s general online condition. This is used to determine the parameters of the monitoring and enforcement phases to best meet your goals and to pre-specify the necessary actions, the budget (per brand/module) and the triggers for any additional strategic activities.
Our monitoring services comprise six modules, each designed to address threats to your brand in the different online content channels. Our enforcement services are co-ordinated and automated to make it as easy and cost-effective as possible for you to take action. Based on a pre-agreed strategy, targets and budget, we will make ‘precision strikes’ on your behalf.
success rate for marketplace takedowns
marketplace listings resolved with a single bulk enforcement action
success rate for domain name resolutions
A recent report by EUIPO on the risks and damages posed by IP infringement in Europe has identified that nearly one in 10 European consumers believe they have been tricked into buying counterfeit goods online.
Gucci has pipped Rolex to the undesirable top spot of ‘most counterfeited luxury brand on TikTok’ in a 24-hour study of 40 popular brands on the app released this month. The research highlights once again the need to monitor and enforce IP rights on this popular platform.
Phishing in the delivery sector has increased exponentially during the COVID-19 pandemic with businesses and their consumers being targeted by a range of sophisticated scams, as Andreas Juchli explains
In the second of our articles focusing on brand protection on online marketplaces, Markus Rouvinen explains how the forthcoming Digital Services Act offers both opportunities and risks for brand owners seeking to protect their IP online.
The growth of e-commerce during the COVID-19 pandemic has placed the IP spotlight once again on brand protection on online marketplaces. Markus Rouvinen sets out how recent case law may offer new routes for brand owners to protect their rights on these platforms.
Supported by smart technology, our Online Brand Protection services provide instant access to predefined results, enforcement workflows and tailored attorney advice.Contact us for a demo