Insights
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News & opinion
Trademark enforcement strategies for brand owners
A registered mark offers defensive and offensive possibilities, but how and where should you start? Bart Schweitzer outlines trademark enforcement strategies for brand owners.
News & opinion
Pablo Escobar and trademark ethics
The General Court of the EU recently considered whether the name Pablo Escobar can be registered as an EU trademark on the grounds of public order and/or morality, as Miriam den Boogert explains.
News & opinion
From national to international: How to exploit the right to patent priority
After filing a national patent application, it may be desirable to seek protection for the invention that forms the focus of the application in other territories by utilising the right of priority. Marie Houppe and Kate McNamara set out the options.
News & opinion
Countdown to INTA 2024: The business of innovation
This year's INTA Annual Meeting in Atlanta (18–22 May) promises to be packed with fascinating discussions. The sessions scheduled at the conference remind us how technology is increasingly so important for trademark practice, as Luke Portnow explains.
News & opinion
AI and copyright: First ruling from a European court
With artworks, musical compositions and even literary texts now being created solely by artificial intelligence (AI), who owns the copyrights of such works? After a Czech court issues the first European ruling in an AI and copyright dispute, Niels van der Lee examines its implications for this fast-evolving field of IP law.
Hot topics
AI inventions: The importance of description, EPO Guidelines and practical considerations
Achieving sufficiency of description can be challenging for patent applications for AI inventions. What can we learn from the EPO Guidelines for Examination?
News & opinion
Eco, sustainable, natural, organic… who can register "green" trademarks?
As demand for sustainable products has grown, so has the number of brands making green claims, but who is eligible to register ‘green trademarks’?
News & opinion
Beyond borders: Exploring the international trademark filing system
You can protect your brand assets using national, regional and/or international trademark filing systems, but which route should you choose? Maxime Schoots outlines the differences.