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Brand identity is an important aspect of marketing

There is a lot of common ground between brand identity as managed by marketeers, and strategy and Intellectual Property. The brand identity consists of various elements that are closely related. This includes not only the promise that the brand makes, but also the means of communication, the brand positioning, the image (logo) and the way in which the product is designed.

The DNA of your brand

Brand identity is an important part of marketing. It says something about your business or its physical products; for example, what they look like, how they smell or feel. In fact, properly created, a brand identity says everything about what the product wants to be, both from the inside (the DNA) and the outside (design). Whether you want to create a product or are considering rebranding, it is important to think about brand identity, design and brand names an early stage.

This is perhaps something that you could undertake yourself, but beware! There’s no point investing all that time and energy in the development of the product and/or service, without also making sure that the end product is really distinctive enough from a legal or marketing perspective. Perhaps there is even a similar product that was already introduced on the market much earlier that you don’t know about.

Would you like to know more about brand identity and marketing?

Novagraaf will be pleased to advise you about your brand identity and success of your brands. In the process, we will not only look at the DNA, but also actively advise you on the feasibility of a brand name, a slogan, a logo, design, colour and/or text. Novagraaf goes much further than just advising you on the legislation and regulations; we act as the interface between the regulatory and legal frameworks and the (marketing) strategy of your organisation. If you would like to know more about brand identity, marketing and legal issues, please feel free to contact one of our consultants using the contact form at the top right of this page.