Insights

We’re excited to learn that the 2026 Annual Meeting of the International Trademark Association (INTA) will take place from 2–6 May at ExCeL London, UK. Our London team is on hand in case you have any questions about preparing your visit to the next INTA Annual Meeting.  

Gain live expert insights from Alban Radivojevic and Vanessa Harrow on aligning trademarks, designs and patents to enable speed, protection and competitive edge. 

Register for our webinar to hear practical insights on how to secure your commercial growth across borders through strategic use of intellectual property (IP).

For successful companies, growth rarely occurs by chance. Expansion requires sharp choices, market insight and the ability to turn assets – such as trademarks and technology – into competitive advantage.

Discover why you need IP valuation, the different methods for the valuation of IPR portfolios, and how to get started with IPR valuation exercises.

Discover answers to frequently asked questions about intellectual property in the fast-moving consumer goods (FMCG) sector, from how to manage new product development to building your FMCG branding strategy.

In sectors defined by rapid cycles and shifting consumer expectations, such as fast-moving consumer goods (FMCG), IP is not just about protection, it’s about acceleration. The ability to secure, align, and commercialise IP at pace is central to how companies bring new products and services to market, and how they grow. 

The General Court of the EU has confirmed the partial revocation of the Airbnb trademark for ‘advertising services’ (class 35), finding that a business promoting its own offerings does not constitute an ‘advertising service’ aimed at third parties – a key legal lesson for branding strategies.

The EUIPO has refused the attempt by the Piaggio Group, manufacturer of the iconic Vespa, to register a three-dimensional trademark representing the shape of a scooter. The failure of the 3D trademark registration illustrates once again the difficulty of protecting non-traditional trademarks.