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A global brand protection toolkit:blue and orange chevrons
News & opinion

A global brand protection toolkit: Local expertise supported by cutting-edge technology

In today’s global marketplace, protecting your brand across borders is more complex than ever, especially when it comes to opposition, cancellation and board procedures. By leveraging local expertise and cutting-edge technology, you can power your global brand protection strategy.

By Aaron Wood,
A global brand protection toolkit: Local expertise supported by cutting-edge technology
IP in food industry article, image of healthy smoothies
Hot topics

Food for thought: The link between healthy eating and IP in the food industry

As consumer appetite for healthy and functional alternatives grows, trademark applications for healthy food branding have spiked. However, there is a limit to the health and nutrition benefits you can claim in a food or drink trademark. Discover how consumer trends translate into healthy food branding, food trademark applications and IP in the food industry.

By Vanessa Harrow,
Food for thought: The link between healthy eating and IP in the food industry

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