Insights

We’re excited to learn that the 2026 Annual Meeting of the International Trademark Association (INTA) will take place from 2–6 May at ExCeL London, UK. Our London team is on hand in case you have any questions about preparing your visit to the next INTA Annual Meeting.  

Can a product which is marketed but not reproducible/analysable be considered prior art? This is the question at the heart of the decision in G 1/23, says Philippe Vigand. He explains the implications of the Enlarged Board of Appeal’s findings. 

The rapid dissemination of AI-generated images in the style of the famous Japanese Studio Ghibli on social media will probably not have escaped your attention. This new trend raises some important legal and ethical questions about generative AI and copyright, as Gaëlle Andrieu explores. 

Should ‘applied art’, such as furniture or modular design systems, be subject to a stricter test of originality in copyright law than other works, such as paintings or novels?

From 1 December 2025, EU producers who make traditional products from a specific region can obtain the same legal status and protection as EU producers of agricultural products, wines and spirits. Volha Parfenchyk introduces the new EU protected Geographical Indication (GI), what it covers and the process of registration.  

At a time when climate and environmental issues are more important than ever, it is reasonable to look to technological innovation for at least part of the solution. Martin Chaumont explains the critical role of the patent system in protecting, promoting and financing 'green' technology innovations.

As the popularity of esports and gaming has grown, so have associated legal issues, including those related to IP law. Alban Radivojevic explains how the newly established International Games and Esports Tribunal (IGET) is expected to assist.

With 24 official languages and three official alphabets, considering linguistic diversity within the EU can be a real headache when assessing the risk of trademark confusion, as Louise Péchoux discusses in the context of the recent ruling on the Schweppes May Tea trademark by the EU General Court. 

Watch the webinar recording to discover how to effectively protect your brands and consumers from online scams on social media platforms and e-commerce sites.