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UK trademark requirements and Iceland’s prawn ring
News & opinion

UK trademark requirements and Iceland’s ‘fishy’ marketing ploy

In the latest trademark battle of the UK supermarkets, Iceland has filed an application to register ‘King Prawn Ring’. Is this a genuine attempt to protect its iconic dinner party dish or simply a ‘fishy’ marketing ploy to grab headlines, asks Megan Taylor. She explains what the application reveals about trademark requirements and the ‘dos’ and ‘don’ts’ of IP registration in the UK. 

By Novagraaf Team,
UK trademark requirements and Iceland’s ‘fishy’ marketing ploy

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