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Leading filer of international trademark rights at WIPO
Clients around the world
EU trademarks ‘with reputation’ enjoy a broader scope of protection than those without. But, what does this broader scope entail? Novagraaf’s Timo Buijs sets out the key points of the doctrine in light of the recent dispute between OREO and TWINS.
IP licensing can provide companies with additional (or core) revenue streams, enable them to raise brand awareness and enhance their reputation, and extend their brands into new markets and geographies. However, if IP ownership or validity is unclear, it can also pose significant financial and business risk.
Meet with us at this year's IP Owners Association Annual Meeting in Chicago, Illinois on 23-25 September 2018.
Although not impossible, seeking trademark protection for slogans can prove difficult. Trecina Surti sets out the criteria to consider when looking to protect a slogan in the European Union.