Corporate Identity

Brand Guidelines & Marketing Materials

Brand Guidelines

Novagraaf logos

The Novagraaf logo is presented exclusively in a horizontal version, with a typographic element on the right and a graphic element on the left. The typographic element uses The Future, a contemporary version of the Futura typeface introduced in the previous rebranding. Its geometric structure and qualities of modernity and purity are emphasised.

The graphic element is derived from the distinctive design of the Brandstock logo (which is now part of the Novagraaf Network). This element evokes the circle and its symbolism, but in its new position, it takes full advantage of the dynamism of the diagonal, giving the logo a sense of movement and modernity.

Novagraaf logos with tagline Novagraaf logos no tagline Our brand guidelines

Colours

Novagraaf’s identity is built on two main colours: Blue and Orange.

BLUE: RGB (16,40,93) - HEX #10285D - CMYK (83, 57, 0, 64) - Pantone 648C

ORANGE: RGB (242, 169, 0) - HEX #F2A900 - CMYK (0, 30, 100, 5) - Pantone 130C

Secondary Colours → Gradient
The allowed secondary colour is sky blue. In this slide, we see it paired with the primary colour yellow to create a gradient.
This gradient opens up to a shade that includes tones of green, which enliven our communication but should not be used as solid colours.

Light Blue : RGB (46, 202, 249) - HEX #2ECAF9 - CMYK (63, 1, 2, 0) - PANTONE 298C

GRADIENT : YELLOW #F2A900 → SKY BLUE #2ECAF9

Font

Which font should you use?

Jost (for Marketing Team only)
Jost is the recommended font to use in our documents (white papers, website...) as it offers a modern and professional look with excellent readability.
Download Jost
The Futura Medium (for logo only)
The font used for the Novagraaf logo is The Future in the Medium version (licensed font).
Century Gothic (for all)
Use Century Gothic, a Microsoft font, for all your digital materials (Word, PowerPoint, Outlook, etc.).

Sales Materials

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