Insights

The fair trade philosophy is more often associated with chocolate or coffee than intellectual property (IP), but fair trade principles have applications for IP professionals, too.

Discover the main legal issue in the Milka trademark case and how we helped Mondelēz to overcome it.

Represented by lawyers Alessia Parassina and Arianna Giovannardi, Brandstock Legal obtained another notable victory at the EU General Court for the fashion brand Diesel, overturning a decision of the ...

The range and types of IP and legal outsourcing solutions have expanded rapidly in recent years, offering businesses a wider choice of services and delivery models. But the choice of when to use the s...

Discover how Brandstock supported global drinks brand Bacardi to overcome rejection and protect its trademark on the EU trademark register.

We support small and medium-sized enterprises across numerous industries to understand what it takes to deliver a complete IP solution. Our expert legal team draws on our multi-industry experience and...

What do you do if you have forgotten to renew your trademark? If you forget this important step, take heart because there are ways for you to fix it.

Whether you are looking to register a new trademark and want to ensure its success, or whether you want to know ways to improve the popularity of your existing trademark,

It seems obvious. If you have a new product, you need a new name. That is true, but even that statement is not as straightforward as it appears if you want a truly effective way of coming up with a go...

Discover the pros of managing an IP portfolio internally and how to overcome the challenges companies face with internal IP portfolio management.

Creating a corporate legal department budget is no small task. Most corporations are looking to save money, but more than that, they are looking to understand what outcomes result from the money they ...

How do you go about choosing suitable external IP counsel? What skills and competencies should you be looking for? What factors should be considered in addition to purely legal capabilities? 

An intellectual property enforcement strategy is essential for many businesses. However, IP registration and enforcement can be complex and expensive.

Despite significant differences in knowledge and concerns, the main question should be: how do you create a successful synergy between lawyers and marketers?

IP benchmarking is an IP management service that is used to assess and determine whether the current charges applied by local counsels are still competitive for the business needs.

Having obtained the Chinese trademark right, the right holder will need to be vigilant in protecting its registered right. In China, any of the following acts will constitute infringement of Chinese t...

Intellectual property protection is a crucial aspect of a legal and business strategy to ensure that IP are profitable. These IP assets should provide a competitive advantage, and may require speciali...

For corporate IP counsel looking to undertake an audit of their company’s intellectual property (IP) portfolio, there are important considerations to ensure the process is as effective as possible.

Efficient intellectual property (IP) management gives a business an advantage over its competitors and is key to market dominance. Therefore, it is essential to build an IP protection strategy to mana...

Knowledge of the trademark registration process can help brand owners avoid many of its pitfalls that are evident in case law. As these astonishing error cases show, it's vital to maintain a global mi...