Insights

What do you do if you have forgotten to renew your trademark? If you forget this important step, take heart because there are ways for you to fix it.

It seems obvious. If you have a new product, you need a new name. That is true, but even that statement is not as straightforward as it appears if you want a truly effective way of coming up with a go...

Whether you are looking to register a new trademark and want to ensure its success, or whether you want to know ways to improve the popularity of your existing trademark,

Knowledge of the trademark registration process can help brand owners avoid many of its pitfalls that are evident in case law. As these astonishing error cases show, it's vital to maintain a global mi...

The majority of household-name trademarks are owned by only a dozen multinational corporations. This begs the question, why do these companies register so many different brands?

In recent years, with globalisation and the increase in competition between companies looking to expand their market share, many businesses have realised the importance and value of protecting all asp...

An intellectual property enforcement strategy is essential for many businesses. However, IP registration and enforcement can be complex and expensive.

Despite significant differences in knowledge and concerns, the main question should be: how do you create a successful synergy between lawyers and marketers?

IP benchmarking is an IP management service that is used to assess and determine whether the current charges applied by local counsels are still competitive for the business needs.

Having obtained the Chinese trademark right, the right holder will need to be vigilant in protecting its registered right. In China, any of the following acts will constitute infringement of Chinese t...

Intellectual property protection is a crucial aspect of a legal and business strategy to ensure that IP are profitable. These IP assets should provide a competitive advantage, and may require speciali...

For corporate IP counsel looking to undertake an audit of their company’s intellectual property (IP) portfolio, there are important considerations to ensure the process is as effective as possible.

Efficient intellectual property (IP) management gives a business an advantage over its competitors and is key to market dominance. Therefore, it is essential to build an IP protection strategy to mana...

How do you go about choosing suitable external IP counsel? What skills and competencies should you be looking for? What factors should be considered in addition to purely legal capabilities? 

Are you making these trademark mistakes? Discover five mistakes to avoid when registering a trademark.

Creating a corporate legal department budget is no small task. Most corporations are looking to save money, but more than that, they are looking to understand what outcomes result from the money they ...

Discover the pros of managing an IP portfolio internally and how to overcome the challenges companies face with internal IP portfolio management.

Owners of well-known trademarks seeking to introduce a new product and service may find themselves blocked by ‘trademark squatting’, where a third party has already applied for an identical or similar...

En décembre 2021, les Émirats arabes unis adhéreront au système de Madrid pour l'enregistrement international des marques.

The EPO’s Enlarged Board of Appeal has issued its highly anticipated decision on the patentability of computer-implemented simulations. Martin Kohrs examines the decision and its implications.