novagraaf_logo
closeClose
    • Trademarks & Designsmenu-bracket
      • Trademarks & Designs
          • Strategy & managementmenu-bracket
            Unlock the potential of your brand portfolio
          • Searchingmenu-bracket
            Screening and clearance search with smart pre-selection
          • Registrationmenu-bracket
            Tailored support to maximise your brand potential
          • Watchingmenu-bracket
            Monitor rights efficiently and cost-effectively worldwide
          • Monitoring & prosecutionmenu-bracket
            Protect and enforce rights on- and off-line
          • Renewals & recordalsmenu-bracket
            Flexible renewal and recordal services
          • IP consultingmenu-bracket
            Brand development, audits, licensing, M&A, valuation/monetisation, contract management and more
    • Patentsmenu-bracket
    • Domains →menu-bracket
    • Copyright →menu-bracket
    • Solutionsmenu-bracket
    • People →menu-bracket
    • Insights →menu-bracket
  • Trademarks & Designsmenu-bracket
    • Trademarks & Designs
        • Strategy & managementmenu-bracket
          Unlock the potential of your brand portfolio
        • Searchingmenu-bracket
          Screening and clearance search with smart pre-selection
        • Registrationmenu-bracket
          Tailored support to maximise your brand potential
        • Watchingmenu-bracket
          Monitor rights efficiently and cost-effectively worldwide
        • Monitoring & prosecutionmenu-bracket
          Protect and enforce rights on- and off-line
        • Renewals & recordalsmenu-bracket
          Flexible renewal and recordal services
        • IP consultingmenu-bracket
          Brand development, audits, licensing, M&A, valuation/monetisation, contract management and more
  • Patentsmenu-bracket
  • Domainsmenu-bracket
  • Copyrightmenu-bracket
  • Solutionsmenu-bracket
  • Peoplemenu-bracket
  • Insightsmenu-bracket
  • Contactmenu-bracket
Contactmenu-bracket
More
    • About usmenu-bracket
      • About us
          • About usmenu-bracket
            Proud to support iconic brands and innovative organisations worldwide
          • Mission & visionmenu-bracket
            Discover how we are redefining IP management through dynamic, strategic and personalised services
          • Milestonesmenu-bracket
            Explore our history from our founding 135+ years ago to the present day
          • Our officesmenu-bracket
            18 offices and unique network of specialists delivers local expertise on a global scale 
          • Social responsibilitymenu-bracket
            We strive to positively impact the environment and the global community in which we work and live
          • Governancemenu-bracket
            Innovation, client focus and a passion for IP. Meet our management team
    • Careersmenu-bracket
    • Log inmenu-bracket
    • About usmenu-bracket
      • About us
          • About usmenu-bracket
            Proud to support iconic brands and innovative organisations worldwide
          • Mission & visionmenu-bracket
            Discover how we are redefining IP management through dynamic, strategic and personalised services
          • Milestonesmenu-bracket
            Explore our history from our founding 135+ years ago to the present day
          • Our officesmenu-bracket
            18 offices and unique network of specialists delivers local expertise on a global scale 
          • Social responsibilitymenu-bracket
            We strive to positively impact the environment and the global community in which we work and live
          • Governancemenu-bracket
            Innovation, client focus and a passion for IP. Meet our management team
    • Careersmenu-bracket
    • Log inmenu-bracket
EN
Insights

Insights

Keep up-to-date with important developments in IP, upcoming events and our latest articles
by subscribing to our IP newsletter, Perspectives.
Subscribe
Subscribe
Search

  • Articles
  • FAQs
  • Webinars
  • White papers
  • Testimonials
  • Events
Insights (621)
  • Monitoring co-existence in a crowded market
    Testimonials
    Monitoring co-existence in a crowded market

    Unlike trademark registration systems, which are national or regional by nature, the internet offers a global and potentially limitless market. Businesses with the same or confusingly similar company ...
    Read now
  • IP trends in the wine, beer and spirits sectors: A practical guide
    White papers
    IP trends in the wine, beer and spirits sectors: A practical guide
    Trademarks & Designs,IP for wine and sprits

    Pressure on hospitality and a spike in counterfeits are just some of the pressures facing the drinks industry. Drinks companies have diversified their products and ranges, and implemented new strategi...
    Download now
  • Copyright: The latest adventure of Pippi Longstocking
    Copyright: The latest adventure of Pippi Longstocking

    The estate of Swedish author Astrid Lindgren successfully established last year that a German version of the song ‘Hey, Pippi Longstocking’ infringed its copyright. To mark the launch of the new offic...
    Read now
  • Cambridge University, beer and the UK law of ‘passing off’
    Cambridge University, beer and the UK law of ‘passing off’

    The UKIPO recently upheld an opposition by Cambridge University to a trademark application by Chadlington Brewery Limited, for the mark ‘Cambridge Blue’, claiming beers in Class 32. The decision offer...
    Read now
  • Balancing quality and cost: A strategy for European patents
    Balancing quality and cost: A strategy for European patents

    The European patent system provides companies with an efficient structure for protecting inventions in Europe. However, there are a number of crucial points to consider if they are to make the best us...
    Read now
  • Lipstick brings 3D trademarks back to life
    Lipstick brings 3D trademarks back to life

    Assumptions that the shape mark is dead may have been overturned this month, after the General Court of the EU found the shape of a lipstick suitable for trademark protection. While it is not easy to ...
    Read now
  • Online marketplaces, counterfeits and consumer disappointment
    Online marketplaces, counterfeits and consumer disappointment

    A recent report by EUIPO on the risks and damages posed by IP infringement in Europe has identified that nearly one in 10 European consumers believe they have been tricked into buying counterfeit good...
    Read now
  • The Unitary Patent takes another step forward
    The Unitary Patent takes another step forward

    Finally, some good news for the Unitary Patent. Germany's Federal Constitutional Court has rejected the two applications for a preliminary injunction against the German Act of Approval to the Unified ...
    Read now
  • Museum of Illusions: An ultimately illusory risk of confusion
    Museum of Illusions: An ultimately illusory risk of confusion

    L'arrêt "Musée des illusions" rappelle que l'appréciation du risque de confusion doit être envisagée de manière globale et ne peut résulter d'une application mécanique des principes, comme l'explique ...
    Read now
  • Can you protect your image as a trademark?
    Can you protect your image as a trademark?

    Koen de Winder examines ‘image rights’ in the context of a Dutch model’s attempt to register her portrait as a trademark.
    Read now
  • Webinar: Navigating the current IP challenges facing the Drinks industry
    Webinars
    Webinar: Navigating the current IP challenges facing the Drinks industry
    Trademarks & Designs,IP for wine and sprits

    On 21 July 2021, we gathered a panel of Novagraaf and industry experts to discuss the IP trends and challenges facing the spirits, wine and beer sectors.
    Watch now
  • The most popular brands on TikTok… for counterfeits
    The most popular brands on TikTok… for counterfeits

    Gucci a devancé Rolex à la place indésirable de "marque de luxe la plus contrefaite sur TikTok" dans une étude de 24 heures portant sur 40 marques populaires sur l'application publiée ce mois-ci. Cett...
    Read now
  • Squeezing the value out of brand acquisitions: A step-by-step approach
    Squeezing the value out of brand acquisitions: A step-by-step approach

    Brand value is a key driver of merger and acquisition (M&A) activity, reflecting the growing importance of intangible assets. However, getting IP portfolios M&A ready requires in-depth, proactive work...
    Read now
  • A TikTok guide for brand owners
    White papers
    A TikTok guide for brand owners
    Trademarks & Designs

    Apps provide brand owners with a new way to connect with and market to consumers, but how do you make the most of the opportunities while managing the risks of brand damage or infringement? In this gu...
    Download now
  • Important reminder for IP right holders: Watch out for misleading correspondence
    Important reminder for IP right holders: Watch out for misleading correspondence

    We regularly receive reports from customers that they are being approached by companies pretending to be official IP agencies. Here, we set out a number of common scams and a list of malicious parties...
    Read now
  • Trademarks and cultural associations
    Trademarks and cultural associations

    Brand name and trademark selection are often associated with navigating potential infringement and opposition risks. Nevertheless, the consideration of local linguistic and cultural sensitivities is a...
    Read now
  • ‘Impossible’ versus ‘Incredible’: The sequel
    ‘Impossible’ versus ‘Incredible’: The sequel

    The battle between the 'impossible' and the 'incredible' burgers resumed on 5 May when EUIPO’s Cancellation Division assessed a claim of invalidity against the ‘Impossible Burger’ trademark. Loretta D...
    Read now
  • Practical differences: Meeting the requirement to prove trademark use in the US
    Practical differences: Meeting the requirement to prove trademark use in the US
    Trademarks & Designs

    As the requirement to submit proof of use at the USPTO is different to practices in Europe, it can cause problems for brand owners looking to protect their trademarks in the important US market.
    Read now
  • Delivering a bespoke anti-phishing solution
    Testimonials
    Delivering a bespoke anti-phishing solution
    Trademarks & Designs

    Andreas Juchli explains how Novagraaf’s tailored approach to online brand protection was able to help a leading international courier and logistics brand to defend its business and customers from onli...
    Read now
  • Belarus joins International Design system
    Belarus joins International Design system

    Belarus has become the latest country to deposit its instrument of accession to the International Design system, following Mexico last year. The growth of the system is good news for businesses operat...
    Read now
16
Novagraaf

Your partner in IP strategy, protection and enforcement

  • Trademarks & Designs
    • Strategy & management
    • Searching
    • Registration
    • Watching
    • Monitoring & prosecution
    • Renewals & recordals
    • IP consulting
  • Patents
    • Strategy & management
    • Searching & analysis
    • Filing strategy & prosecution
    • Renewals
    • Recordals
    • IP consulting
  • Domains
  • Copyright
  • Solutions
    • EasyIP
    • Online Brand Protection
    • EP Validations Portal
    • Innovation Capture
    • End-to-End Solutions
    • Start-ups & SMEs
    • Wine & Spirits
  • People
  • Insights
Subscribe to our newsletter
To keep up-to-date with important developments in IP, subscribe to our monthly IP newsletter, Perspectives.
© 2026 Novagraaf. All rights reserved
Consent choices
  • Legal notice and cookies policy
  • Privacy policy
  • Terms of business