Insights

Brand value is a key driver of merger and acquisition (M&A) activity, reflecting the growing importance of intangible assets. However, getting IP portfolios M&A ready requires in-depth, proactive work...

Apps provide brand owners with a new way to connect with and market to consumers, but how do you make the most of the opportunities while managing the risks of brand damage or infringement? In this gu...

We regularly receive reports from customers that they are being approached by companies pretending to be official IP agencies. Here, we set out a number of common scams and a list of malicious parties...

Brand name and trademark selection are often associated with navigating potential infringement and opposition risks. Nevertheless, the consideration of local linguistic and cultural sensitivities is a...

The battle between the 'impossible' and the 'incredible' burgers resumed on 5 May when EUIPO’s Cancellation Division assessed a claim of invalidity against the ‘Impossible Burger’ trademark. Loretta D...

As the requirement to submit proof of use at the USPTO is different to practices in Europe, it can cause problems for brand owners looking to protect their trademarks in the important US market.

Andreas Juchli explains how Novagraaf’s tailored approach to online brand protection was able to help a leading international courier and logistics brand to defend its business and customers from onli...

Belarus has become the latest country to deposit its instrument of accession to the International Design system, following Mexico last year. The growth of the system is good news for businesses operat...

Novagraaf’s Department of Mechanical Engineering has provided patent services to United Caps, a manufacturer of plastic caps for the food industry, for more than 15 years. We spoke to Sébastien Rime, ...

If you are currently considering whether to hire an in-house legal counsel, the relevant question to ask yourself is what is the difference between an in-house attorney and a traditional legal service...

In the second of our articles focusing on brand protection on online marketplaces, Markus Rouvinen explains how the forthcoming Digital Services Act offers both opportunities and risks for brand owner...

A recent judgment concerning LEGO bricks has been reported in the news as confirmation of design protection for the popular children's toy. Unfortunately, many of these media reports rushed to the wro...

To date, new Guidelines for Examination have been published by the European Patent Office (EPO) almost every November like premier wines. But, with 2020-2021 not a year like any other, the new guideli...

The growth of e-commerce during the COVID-19 pandemic has placed the IP spotlight once again on brand protection on online marketplaces. Markus Rouvinen sets out how recent case law may offer new rout...

A company's brand value and/or its product or innovation portfolio are key value differentiators, providing plenty of strategic reasons for merger or acquisition (M&A) activity. However, transferring ...

For Novagraaf's roundtable last month, we gathered IP professionals from a range of industry sectors to discuss the impact of the COVID-19 pandemic on their IP strategies and operations. Download our ...

In many jurisdictions, such as the EU and UK, brand owners can file trademark applications without any requirements to file evidence of use of their chosen mark. That is not to say that the ability to...

Download our factsheet for an overview of registered and unregistered design rights in the UK and EU following Brexit, and our top tips for brand owners on building an effective design right strategy.

When carrying out prior art searches, it’s important not to confuse the objective of patentability with that of freedom to operate. Vincent Robert explains the distinction.

The brand value of your business can be the determining factor in its success. As such, investment in protecting your brand value can have a direct impact on potential future earnings. However, approa...