Insights

For successful companies, growth rarely occurs by chance. Expansion requires sharp choices, market insight and the ability to turn assets – such as trademarks and technology – into competitive advanta...

What will be the impact of the Lost Mary case on the Oki Data criteria, as set out in the WIPO UDRP case? Read our analysis of these domain name disputes.

Adding ‘by’ is not enough to break the link to a well-known trademark even in a different market, as the recent EU OMV AG decision illustrates.

Too simple to succeed? Discover what the recent EU Court ruling means for Haribo and its gummy bear figurative trademark application.

Since October 2025, colour and greyscale patent drawings have been accepted for European patent filing. Find out what the changes mean for electronic filing.

Discover the role of patents in agriculture, including how they ensure sustainable food security, in our analysis of the recent EPO digital agriculture report.

UK ‘Rest Easy’ hotel case update: Discover why the Premier Inn has successfully defended the hotel trademark infringement case brought by the easyGroup.

A recent order by the UPC (Unified Patent Court) in Munich examined late requests for written exchanges in a revocation action, as per UPC Rules of Procedure.

Discover the outcome of the Rolex trademark infringement lawsuit (Rolex SA v Pinel et Pinel) heard by the Paris Court of Appeal in June 2025.

Discover what the Labubu vs Lafufu disputes reveal about the challenges of enforcing trademarks against counterfeit and replica goods.

The copyright cases featuring the Tripp Trapp highchair are increasing. Discover what the rulings reveal about the limits of copyright protection in the EU.

Read our FAQs about international growth and IP, from how to create a robust international IP strategy to how to achieve global IP protection cost-effectively.

Discover why you need IP valuation, the different methods for the valuation of IPR portfolios, and how to get started with IPR valuation exercises.

Discover answers to FMCG intellectual property questions, from managing new product development in FMCG to building your FMCG branding strategy.

In sectors defined by rapid cycles and shifting consumer expectations, such as fast-moving consumer goods (FMCG), IP is not just about protection, it’s about acceleration.

Discover why the Airbnb trademark has been partially revoked for ‘advertising services’, and which services to designate in class 35 of trademark applications.

As Piaggio's 3D trademark registration fails, we explore why registering three dimensional trademark rights and non-tradition trademarks is difficult in the EU.

What are geographical indications (GIs) and why do they matter? Inspired by summer barbecues, we explore PGI and PDO rights protecting food and drinks.

Discover the legal and practical realities of AI assisted inventions and why AI cannot be a patent inventor in our overview of AI patent inventorship topics.

From patent to trademark protection: Discover the implications of the EU General Court ruling in the latest Rubik’s Cube case concerning its colour trademark.