Insights

Discover answers to FMCG intellectual property questions, from managing new product development in FMCG to building your FMCG branding strategy.

In sectors defined by rapid cycles and shifting consumer expectations, such as fast-moving consumer goods (FMCG), IP is not just about protection, it’s about acceleration.

Discover why the Airbnb trademark has been partially revoked for ‘advertising services’, and which services to designate in class 35 of trademark applications.

As Piaggio's 3D trademark registration fails, we explore why registering three dimensional trademark rights and non-tradition trademarks is difficult in the EU.

What are geographical indications (GIs) and why do they matter? Inspired by summer barbecues, we explore PGI and PDO rights protecting food and drinks.

Discover the legal and practical realities of AI assisted inventions and why AI cannot be a patent inventor in our overview of AI patent inventorship topics.

From patent to trademark protection: Discover the implications of the EU General Court ruling in the latest Rubik’s Cube case concerning its colour trademark.

A recent trademark class 35 dispute considered the distinction between the retail trademark class of mono-brand (flagship) stores and those of multi-brand stores.

No smoke without fire? Read our recap of the SKE v BB Crystal Bar trademark dispute in the UK and the importance of evidence in the protection of goodwill.

Discover how IP can help you navigate geopolitical uncertainty. International IP protection & trade tariffs. Cross-border IP protection & global IP management.

Discover what the recent dispute over the Decathlon Easybreath mask reveals about requirements for EU design right protection and the test for technical function.

What is an invention? We explore the intersection between IP rights and innovation, and answer frequently asked questions about patent and inventor rights.

Discover what the G 1/23 “technological black box” decision means for prior art in European patent law and the differences with the US on-sale bar (Helsinn v Teva).

Studio Ghibli and the generative AI copyright debate: How AI-generated images are challenging traditional copyright systems and creating new AI art legal issues.

To qualify for copyright protection in the EU, should ‘applied art’, such as furniture, be subject to a stricter test of originality than other works, such as paintings or novels?

A new regime for EU Geographical Indications will soon enable GI registration for craft and industrial products – EU protected Geographical Indication system.

Discover the critical role of the patent system in protecting, promoting and financing green technology innovations and supporting the ecological transition.

As the popularity of esports and gaming has grown, so have esports legal issues, resulting in the creation of the International Games and Esports Tribunal (IGET).

Discover the implications for Cyrillic marks following the CJEU ruling on the Schweppes May Tea trademark, following the challenge by May OOO at the EUIPO.

Discover the worst e-commerce sites for counterfeit products online, including illegal online pharmacies, and where to focus your efforts to fight against counterfeiting and online infringement.