novagraaf_logo
closeClose
    • Trademarks & Designsmenu-bracket
      • Trademarks & Designs
          • Strategy & managementmenu-bracket
            Unlock the potential of your brand portfolio
          • Searchingmenu-bracket
            Screening and clearance search with smart pre-selection
          • Registrationmenu-bracket
            Tailored support to maximise your brand potential
          • Watchingmenu-bracket
            Monitor rights efficiently and cost-effectively worldwide
          • Monitoring & prosecutionmenu-bracket
            Protect and enforce rights on- and off-line
          • Renewals & recordalsmenu-bracket
            Flexible renewal and recordal services
          • IP consultingmenu-bracket
            Brand development, audits, licensing, M&A, valuation/monetisation, contract management and more
    • Patentsmenu-bracket
    • Domains →menu-bracket
    • Copyright →menu-bracket
    • Solutionsmenu-bracket
    • People →menu-bracket
    • Insights →menu-bracket
  • Trademarks & Designsmenu-bracket
    • Trademarks & Designs
        • Strategy & managementmenu-bracket
          Unlock the potential of your brand portfolio
        • Searchingmenu-bracket
          Screening and clearance search with smart pre-selection
        • Registrationmenu-bracket
          Tailored support to maximise your brand potential
        • Watchingmenu-bracket
          Monitor rights efficiently and cost-effectively worldwide
        • Monitoring & prosecutionmenu-bracket
          Protect and enforce rights on- and off-line
        • Renewals & recordalsmenu-bracket
          Flexible renewal and recordal services
        • IP consultingmenu-bracket
          Brand development, audits, licensing, M&A, valuation/monetisation, contract management and more
  • Patentsmenu-bracket
  • Domainsmenu-bracket
  • Copyrightmenu-bracket
  • Solutionsmenu-bracket
  • Peoplemenu-bracket
  • Insightsmenu-bracket
  • Contactmenu-bracket
Contactmenu-bracket
More
    • About usmenu-bracket
      • About us
          • About usmenu-bracket
            Proud to support iconic brands and innovative organisations worldwide
          • Mission & visionmenu-bracket
            Discover how we are redefining IP management through dynamic, strategic and personalised services
          • Milestonesmenu-bracket
            Explore our history from our founding 135+ years ago to the present day
          • Our officesmenu-bracket
            18 offices and unique network of specialists delivers local expertise on a global scale 
          • Social responsibilitymenu-bracket
            We strive to positively impact the environment and the global community in which we work and live
          • Governancemenu-bracket
            Innovation, client focus and a passion for IP. Meet our management team
    • Careersmenu-bracket
    • Log inmenu-bracket
    • About usmenu-bracket
      • About us
          • About usmenu-bracket
            Proud to support iconic brands and innovative organisations worldwide
          • Mission & visionmenu-bracket
            Discover how we are redefining IP management through dynamic, strategic and personalised services
          • Milestonesmenu-bracket
            Explore our history from our founding 135+ years ago to the present day
          • Our officesmenu-bracket
            18 offices and unique network of specialists delivers local expertise on a global scale 
          • Social responsibilitymenu-bracket
            We strive to positively impact the environment and the global community in which we work and live
          • Governancemenu-bracket
            Innovation, client focus and a passion for IP. Meet our management team
    • Careersmenu-bracket
    • Log inmenu-bracket
EN
Insights

Insights

Keep up-to-date with important developments in IP, upcoming events and our latest articles
by subscribing to our IP newsletter, Perspectives.
Subscribe
Subscribe
Search

  • Articles
  • FAQs
  • Webinars
  • White papers
  • Testimonials
  • Events
Insights (621)
  • Is scope of trademark protection narrowing for drinks sector?
    Is scope of trademark protection narrowing for drinks sector?

    Alcoholic and non-alcoholic drinks found to be sufficiently distinct for ‘Iceberg’ trademarks to be allowed to co-exist.
    Read now
  • Canada joins Madrid System for international trademark registrations
    Canada joins Madrid System for international trademark registrations

    The number of countries and regions joining the international system for trademark registration on the basis of the Madrid Agreement and its Protocol, continues to grow, with Canada the latest country...
    Read now
  • EU confirms tonic water can be called… tonic water
    EU confirms tonic water can be called… tonic water

    The ruling follows years of uncertainty for tonic water brands, as a result of the introduction of EU nutrition and health claim regulations, designed to prevent food and drink products from implying ...
    Read now
  • Dairy alternatives: can you call a product 'cheese' if it's vegan?
    Dairy alternatives: can you call a product 'cheese' if it's vegan?

    The UK’s dairy industry has objected to the use of the word ‘cheese’ by Vegan cheesemonger La Fauxmagerie, which opened in London last month, citing EU rules requiring products marketed as ‘milk’, ‘ch...
    Read now
  • Trademarks and GIs: Scotch Whisky success in Hamburg Court decision

    Despite the apparent blow previously delivered by the CJEU to holders of geographical indications, Hamburg's Regional Court has found in favour of the Scotch Whisky Association in its dispute over use...
    Read now
  • Manchester theme bar warned by producers of Peaky Blinders TV series
    Manchester theme bar warned by producers of Peaky Blinders TV series

    The producers of the popular TV series have sent a cease and desist notice to the owners of an unofficial Peaky Blinders-themed bar in Manchester, UK.
    Read now
  • Amazon acts to help brand owners fight fakes
    Amazon acts to help brand owners fight fakes

    Brand owners have long complained about the ease with which counterfeiters are able to sell fake goods in online sites such as Amazon. Now, the retailer has announced plans to introduce serial numbers...
    Read now
  • Protecting multimedia trademarks: will your business be next?
    Protecting multimedia trademarks: will your business be next?

    The amended Benelux Convention on Intellectual Property (BCIP) came into force on 1 March, bringing Benelux trademark law in line with the EU Trade Mark Directive. Among other changes, it introduced n...
    Read now
  • Spa calls on brand reputation to oppose ‘Spaaq’
    Spa calls on brand reputation to oppose ‘Spaaq’

    EU trademarks ‘with reputation’ enjoy a broader scope of protection under EU trademark law. Timo Buijs examines this doctrine in light of the recent conflict between ‘Spa’ and ‘Spaaq’, as well as what...
    Read now
  • Colour trademarks: Babybel red ruled as invalid
    Colour trademarks: Babybel red ruled as invalid

    J Sainsbury, more commonly known as supermarket chain Sainsbury’s, has had success in a recent trademark invalidity application at the UKIPO against the shape of a Babybel cheese. Claire Jones outline...
    Read now
  • Brexit and IP: an update
    Brexit and IP: an update

    The EU has agreed a further extension to 31 January 2020 with the option for the UK to leave earlier if the Prime Minister can secure support for the withdrawal deal. Does this mean a no-deal Brexit i...
    Read now
  • The colour purple: Cadbury drops bid to enforce trademark in the UK
    The colour purple: Cadbury drops bid to enforce trademark in the UK

    Colours form some of the world’s most recognisable and valuable trademarks, but the bar for registration is high. Even after registration and long-standing use, they can still be at risk of attack, as...
    Read now
  • Managing the uncertainty: Preparing for Brexit
    Managing the uncertainty: Preparing for Brexit

    So much of Brexit is up in the air, including the date when the UK’s exit from the EU will even occur. We summarise what we know so far, and how businesses should prepare.
    Read now
  • Brand and trademark creation: More than a description
    Brand and trademark creation: More than a description

    When it comes to brand and trademark creation, marketing teams often prefer names that legal teams may consider too ‘descriptive’ from a trademark perspective.
    Read now
  • Domain name management: Brexit and the .eu
    Domain name management: Brexit and the .eu
    Domain Name

    We previously covered the need for businesses to establish a clear and consistent strategy for registering and renewing domain names. For UK businesses with .eu domain name registrations, 29 March 201...
    Read now
  • Trademarks and distinctive character: Huawei application nipped in the bud
    Trademarks and distinctive character: Huawei application nipped in the bud

    In 2018, Chinese telecoms company Huawei filed an EU trademark application for the word mark ‘Freebuds’ covering headsets and earphones. EUIPO refused the application due to its lack of distinctive ch...
    Read now
  • A taste of the future?
    A taste of the future?

    Although the CJEU recently ruled that the flavour of a cheese spread is not eligible for copyright protection, advances in the technology used to electronically describe odours and flavours could over...
    Read now
  • Game on in trademark dispute
    Game on in trademark dispute

    Rockstar Games, the makers of the 2018 hit action-adventure game Red Dead Redemption 2 (RDR2) is battling to overcome a trademark challenge by Pinkerton Detective Agency.
    Read now
  • Big Mac, Big Mistake
    Big Mac, Big Mistake

    The quality of evidence of use submitted can make or break a trademark cancellation defence, no matter how big the brand, as fast-food giant McDonald’s recently found to its cost.
    Read now
  • Trademark creation: a guide for marketers
    Trademark creation: a guide for marketers

    As a business, your trademark is what distinguishes your goods and/or services from those of your competitors, making it one of your most important assets. Trecina Surti sets out tips on choosing an e...
    Read now
26
Novagraaf

Your partner in IP strategy, protection and enforcement

  • Trademarks & Designs
    • Strategy & management
    • Searching
    • Registration
    • Watching
    • Monitoring & prosecution
    • Renewals & recordals
    • IP consulting
  • Patents
    • Strategy & management
    • Searching & analysis
    • Filing strategy & prosecution
    • Renewals
    • Recordals
    • IP consulting
  • Domains
  • Copyright
  • Solutions
    • EasyIP
    • Online Brand Protection
    • EP Validations Portal
    • Innovation Capture
    • End-to-End Solutions
    • Start-ups & SMEs
    • Wine & Spirits
  • People
  • Insights
Subscribe to our newsletter
To keep up-to-date with important developments in IP, subscribe to our monthly IP newsletter, Perspectives.
© 2026 Novagraaf. All rights reserved
Consent choices
  • Legal notice and cookies policy
  • Privacy policy
  • Terms of business