Insights

The Thatchers Cider company has successfully challenged Aldi’s lookalike Taurus Cider in the UK. Discover the background to the high-profile trademark dispute.

Learn the risks of trademark dilution and what you should do to avoid your brand becoming a genericised trademark (generic term) from a trademark consultant.

Trademark distinctiveness is vital for all types of trademarks in the EU but, as the Chiquita case shows, it can be even harder for non-traditional marks.

Download our strategic guide to European patent strategies, from the Unitary Patent to national validations and a mixed approach.

Discover the latest trademark UK news. Find out what the recent SkyKick ruling means for holders of broad trademark rights in the United Kingdom and European Union.

What happens if you use a trademark in a virtual, rather than a real-world environment? We examine the practical guidelines released in 2024 by the Swiss Federal Institute of Intellectual Property.

Recent UK court decisions – SkyKick and Adidas – are raising critical questions about trademark strategy. This on-demand webinar explores the implications.

What is trademark reputation? Read our article on Louis Vuitton’s successful opposition against the ‘XL Sporting’ EU trademark application to find out.

Does the use of a fictitious date constitute a deceptive trademark in the EU? This is the question currently before the CJEU. Read our article to find out more.

Find out more about prior art and freedom to operate (FTO) searching, two types of patent searches with distinct objectives at different phases of innovation.

Discover what Iceland’s application to register ‘King Prawn Ring’ reveals about UK trademark requirements and the ‘dos’ and ‘don’ts’ of IP registration in the UK.

Are intellectual property and traditional knowledge friends or foes? Discover the IP mechanisms that protect folklore and indigenous knowledge this Halloween.

Register below for our on-demand webinar to hear Novagraaf and Questel experts share essential strategies to protect your creative ideas.

When creating a brand extension strategy, IP owners could learn much from the easyGroup’s approach to strategic brand development and effective IP management.

The Indian Patent Office has issued a FAQ document clarifying the time limits and periods covered for declarations of use. We summarise the key points.

Discover how trademark seniority claims work under European law, their practical and economic benefits and the risks of consolidating national registrations.

Discover the types of intellectual property that can apply to a product, from patents and trademarks to designs and copyrights – and how to protect them.

Starting your intellectual property audit now will provide the insights and foundation necessary to prepare your budget and activities for the year ahead.

Discover what an EPO Board of Appeal ruling clarifying the allowability of amended claims via intermediate generalisation means in practice for patent owners.

In a battle over the trademark ‘footware’, Puma has successfully objected to Nike’s European trademark based on trademark eligibility rules.