Insights

Find out our tips on the ‘many traits of the trademark expert' theme and topics for the 2024 MARQUES Conference.

Save costs and build value by connecting trademarks and brands, assessing gaps in protection and establishing a brand hierarchy with an IP audit.

It may be called the European Patent Office (EPO), but the EPO’s 2028 Strategic Plan outlines its international ambitions, as Martin Chaumont explains.

Discover what the trademark strategies of UEFA, Wimbledon, the Tour de France and the Olympics tell us about the role of intellectual property in sports.

How effective is your trademark portfolio? Discover how a trademark audit can support brands with an international presence or global expansion plans.

Trump win in recent decision by EUIPO's Opposition Division illustrates again the importance of establishing trademark evidence of use for prior marks.

Artificial intelligence is disrupting the paper-based and manual tasks traditionally used by the trademark sector. Discover AI and IP insights shared by Novagraaf at ECTA 2024.

Discover what Veuve Clicquot’s fight to protect the orange label on its Champagne bottles reveals about the difficulties of registering a colour as a trademark in the EU.

Undertaking an IP audit will also enable you to consolidate your rights and agreements by providing you with a clearer picture of your IP assets, and their respective strengths and weaknesses.

Defining an IP strategy will enable nascent companies to prepare for future growth. Find out how in our guide to intellectual property protection for startups.

Celebrities have now become 'brands' in their own right, registering their own names or 'celebrity trademarks', but building a brand comes with risks.

Discover how integrating IP into your brand development process can help you overcome common legal and commercial pitfalls.

Finding the right balance between patent protection and legal certainty is a vital part of effective European patent drafting. The Order of the Court of Appeal issued by the Unified Patent Court empha...

Counterfeit issues can spike in the summer months. Protect your brand assets this season with these anti-counterfeiting and online brand protection strategies.

Discover when, how and where to start when protecting a design via the European and international design registration systems with our practical guide.

Reinforce your business's foundation by boosting your intellectual property (IP) awareness and knowledge. Join us to explore the fundamentals of IP law in a comprehensive and practical webinar.

A registered mark offers defensive and offensive possibilities, but how and where should you start? Discover expert trademark enforcement strategies.

As marks that are contrary to public order are not eligible for registration in the EU, registrants must also consider trademark ethics.

A first filing of a patent creates a 12-month priority period for protection to be sought in other territories, but which protection route should you choose?

The sessions scheduled at the 2024 INTA Annual Meeting remind us how technology is increasingly so important for trademark practice, as Luke Portnow explains.