Insights

We explore out what brands and influencers need to know about the legal and IP requirements of influencer marketing.

In November 2023, the EU General Court considered the likelihood of confusion between the trademark application for 'Nivea Skin-Identical Q10' and the existing 'SkinIdent' registration.

Negotiators from the European Parliament and the Council of the EU have reached a political agreement on the reform of EU Geographical Indications for agricultural products, wines and spirits.

Amazon becomes the first online marketplace to join the IP Enforcement Portal created by EUIPO to exchange information related to IP enforcement.

Looking to protect a product’s appearance? From copyright to design registrations, we set out the options for protecting a design in Europe.

New UK IP Address for Service rules and updated regulations for IP professionals are coming into effect in the UK. Find out what it means for IP rights holders.

From trademark availability search to registration. We explain when to conduct trademark use searches, known as in-use verification searches.

The Enlarged Board of Appeal (EBA) at the European Patent Office (EPO) has issued its much-awaited decision in the consolidated cases G1/22 and G2/22.

The Nice Classification systems enables you to determine which goods and services you should use in trademark searches.

Which variations of trademark use are authorised for figurative trademarks? A recent EUIPO ruling illustrates what constitutes a “permissible variation” for trademark use.

From 1 November 2023, recipients of EPO communications will no longer be able to benefit from the additional 10-day response period (known as the EPO 10 day rule).

The UK GI scheme has granted protection to Welsh Whisky. Find out how to gain GI and related trademark protection going forward in both the UK and the EU.

Use of artificial intelligence (AI) to generate images, text, video and music has led to several generative AI and copyright disputes.

Since the launch of the UPC system on 1 June 2023, holders of European patents and European patents with unitary effect (‘unitary patents’) have been able to bring actions against third parties in a s...

Test your IP knowledge to see if you can identify which of these commonly held beliefs about trademark protection, registration and branding are true.

As of 1 June 2023, organisations can benefit from the new unitary patent and Unified Patent Court system in Europe. We set out the answers to some frequently asked questions about this new European pa...

Now the UPC has replaced national courts as the court of jurisdiction for infringement and invalidity actions relating to unitary patents and eligible European patents, we assess the latest Unitary Pa...

More than 18 months after Russia invaded Ukraine, the war continues to ravage the region. We consider the war from a trademark law perspective by examining related trademark refusals and registrations...

With many interrelated legal and commercial risks to negotiate and overcome, establishing an efficient and effective brand development strategy is easier said than done. Watch our recent webinar for p...

IP rights provide an invaluable means for protecting a brand. Protecting and maintaining those rights is crucial to the brand development process.