Don’t worry about managing IP: Let us take on the responsibility

Intellectual property is one of the greatest drivers of value in any business, but it can also be a huge headache for corporate IP counsels. While everything’s going well, nobody notices, no one worries about it, and no one thanks you for keeping everything on track. But as soon as there’s a mistake, it’s a disaster!

Keeping on top of your IP portfolio often seems like an unending management task. Each element that contributes to managing IP may be fairly straightforward. But in the aggregate, there are so many moving parts that eventually, something feels almost certain to go wrong!

What if there was a way to ease that stress? What if someone else could worry about managing IP for you? If that were possible, corporate IP counsel could focus on the core of their role: deciding strategy, advising the business on risk and opportunity, and making a real difference.

Novagraaf can take that responsibility on for you. If you decide to engage us using our end-to-end service, you can put your IP portfolio management needs into the hands of a trusted partner – and one that’s fully integrated with your internal functions and the way you are currently managing IP.

Let Novagraaf take over the responsibility!

• Imagine you have a new product for which you want to develop and maintain a brand. You need a name for it. Novagraaf can help manage that name creation project.
• You’ve developed a name, and now you need to register the relevant IP assets. Novagraaf can manage that process too, either in collaboration with your existing external counsel network or through its own network of preferred suppliers. Either way, managing IP has become a lot easier.
• So you have your IP – now you need to maintain it and check that no one infringes against it. Novagraaf can handle all your renewals, assignments and recordals, as well as securing any relevant domain names and guiding your strategy going forward.
• In legal proceedings, Novagraaf can also represent you before courts and at IP offices across Europe (including at the Court of Justice of the European Union). Where our lawyers themselves can’t represent you, we have trusted local partners who can.
• You also get the benefit of Novagraaf’s trademark watching service, which analyses competing marks and any problematic domain names to provide you with a list of only those issues which need a decision from you. You no longer have to wade through countless irrelevant reports on marks that don’t cause you a problem. Rather, you know that anything you hear about is important, and that it’s accompanied by a robust local opinion on your chances of success with a particular course of action.
• Still, even with the best protection and preparation available, there’s a good chance that at some point you will identify infringement of some sort. Novagraaf’s online brand protection solution provides a great base for you to identify and gather evidence of infringement, including making test purchases so you don’t have to, to build a case and inform the next steps.

Managing IP is an exercise in reducing risk and maximising value. Doing it effectively can also be an exercise in detail – in making sure all your bases are covered, all your boxes ticked, and all your potential threats monitored. This is an exhausting and exhaustive process, and one which in-house IP departments may not have the resources to manage effectively. With Novagraaf’s end-to-end service, you know you have a partner who understands what your IP means to your business and understands the level of care required to manage that IP.

If you want to keep your IP on track but you don’t want to be constantly worrying about keeping your IP on track, there is a solution that means you can stop worrying! Contact us today to find out more about how managing IP can be effective and stress-free with our end-to-end service.