- Trademarks & Designs
- Trademarks & Designs
- Strategy & managementUnlock the potential of your brand portfolio
- SearchingScreening and clearance search with smart pre-selection
- RegistrationTailored support to maximise your brand potential
- WatchingMonitor rights efficiently and cost-effectively worldwide
- Monitoring & prosecutionProtect and enforce rights on- and off-line
- Renewals & recordalsFlexible renewal and recordal services
- Strategy & management
- IP consultingBrand development, audits, licensing, M&A, valuation/monetisation, contract management and more
- IP consulting
- Patents
- Solutions
- Trademarks & Designs
- Trademarks & Designs
- Strategy & managementUnlock the potential of your brand portfolio
- SearchingScreening and clearance search with smart pre-selection
- RegistrationTailored support to maximise your brand potential
- WatchingMonitor rights efficiently and cost-effectively worldwide
- Monitoring & prosecutionProtect and enforce rights on- and off-line
- Renewals & recordalsFlexible renewal and recordal services
- Strategy & management
- IP consultingBrand development, audits, licensing, M&A, valuation/monetisation, contract management and more
- IP consulting
- Patents
- Solutions
- Contact
- About us
- About us
- About usProud to support iconic brands and innovative organisations worldwide
- Mission & visionDiscover how we are redefining IP management through dynamic, strategic and personalised services
- MilestonesExplore our history from our founding 135+ years ago to the present day
- Our offices18 offices and unique network of specialists delivers local expertise on a global scale
- Social responsibilityWe strive to positively impact the environment and the global community in which we work and live
- GovernanceInnovation, client focus and a passion for IP. Meet our management team
- About us
- Careers
- Log in
- About us
- About us
- About usProud to support iconic brands and innovative organisations worldwide
- Mission & visionDiscover how we are redefining IP management through dynamic, strategic and personalised services
- MilestonesExplore our history from our founding 135+ years ago to the present day
- Our offices18 offices and unique network of specialists delivers local expertise on a global scale
- Social responsibilityWe strive to positively impact the environment and the global community in which we work and live
- GovernanceInnovation, client focus and a passion for IP. Meet our management team
- About us
- Careers
- Log in

Four reasons to choose our end-to-end trademark service
If you’re a corporate IP counsel and considering partnering with an external IP consultancy firm for your trademark portfolio, you should consider Novagraaf’s end-to-end service.
Our team developed this offering to tackle some of the key problems faced by corporates when working with external counsel to manage their IP. In particular, it provides a flexible, comprehensive service for your IP assets, taking the stress of managing your brands and related IP portfolios away and giving you peace of mind that you’re in safe hands.
Here are four key reasons to choose our end-to-end service:

Novagraaf can provide a full-service solution for your IP, but that doesn’t mean we have to. You can decide which elements you want covered, ranging from trademark and design renewals, for example, to a service which includes maintenance, as well as searches, prosecution, auditing, recordals, enforcement, litigation and more.
Whatever you choose, you can be certain of the same level of service, care and support. And, you can always add services should you decide that you need more support as a project develops.
Finally, Novagraaf provides complete flexibility on your external counsel network. If you prefer to work with particular IP firms or trademark agents, we will integrate them into our systems and workflows, ensuring a seamless transition. But if you’d like to tap into Novagraf’s own network, you can do so, since our firm (as part of the Questel group) has access to an international array of excellent, cost-effective providers. Or you can mix and match. It’s up to you.

One of the key drivers of outsourcing is to save money, yet companies often find themselves spending more than they expected on their IP services. With our end-to-end service, you can be sure of total transparency on the cost of services. And, because of the economies of scale that Novagraaf can offer on specific elements of the service (eg, external counsel), you could save costs overall.
Another element that can sometimes be problematic when working with external providers is the mechanism by which you, as a company, are billed for services. With Novagraaf, there are no surprises. Activity is covered by a pre-agreed flat fee, which varies depending on the level of responsibility you wish to delegate, and – typically – invoiced on a monthly or quarterly basis, so you know ahead of time how much you will be charged and when.
Depending on how much you want to delegate, Novagraaf becomes less an external service provider and more an effective part of your IP function, working with you and as part of your team to ensure beneficial outcomes. It’s a fully delegated solution.

Due to our long history and global reach, Novagraaf has served countless clients across all industries and jurisdictions. Because of this, we bring unrivalled institutional experience in the most common problems that arise in IP portfolio management, and how those might vary by industry.
That experience also means that our processes are finely tuned to provide maximum service with minimum hassle and at the best possible cost. Effectively, when you partner with Novagraaf, you get the expertise of a law firm, the technological know-how and infrastructure of a service provider, and access to an international network, all in one partner.

All of these elements combine to make our end-to-end service a powerful offering for any corporate IP portfolio, but services also depend on establishing a relationship that works. Novagraaf will work closely with you to identify the precise needs of your IP department and tailor a bespoke solution to the needs of your business.
You’ll have a primary point of contact who will manage the relationship throughout the process, ensuring that you know who to contact whenever you need support.
We developed our end-to-end service to make our clients’ jobs easier and their IP portfolios more effective. Contact us to discover the difference it could make to your IP department.