Insights

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Publications

A TikTok guide for brand owners

Apps provide brand owners with a new way to connect with and market to consumers, but how do you make the most of the opportunities while managing the risks of brand damage or infringement? In this guide, we set out marketing and IP considerations for brand owners taking a first step into TikTok.

A TikTok guide for brand owners
Webinars & events

Brexit and IP – preparing your trademarks and designs for the end of the transition period

With the Brexit transition period to officially end on 31 December 2020, the timeframe is set for businesses to effectively prepare their IP portfolios. With the deadline fast approaching, what should IP professionals and brand owners be doing to minimise business risk and put themselves in the best position to manage their portfolios?

Brexit and IP – preparing your trademarks and designs for the end of the transition period
News & opinion

Drilling down into designs

Safeguarding product designs via national, EU and international systems can provide companies with an important and cost-effective route to IP protection. However, systems for registering design rights do come with specific rules and restrictions.

By Frouke Hekker,
Drilling down into designs

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