Insights

This June, ECTA heads to Berlin under the theme ‘Bears on the Loose’ to explore the evolving IP landscape in a purposefully playful and engaging spirit. We hope to see you there!

Unfair competition and parasitism are major concerns in trademark law, particularly in the luxury sector, where the visual identity of products is crucial. Florence Chapin explores the topic in the context of a recent ruling by France’s Court of Cassation in the dispute between Van Cleef & Arpels and Louis Vuitton over the use of a four-lobed clover motif.

Without trust in the accuracy, coverage and strategic relevancy of the trademark rights in your intellectual property portfolio, how can you be confident in your ability to protect and enforce your valuable brand assets? As part of a comprehensive trademark audit programme, trademark analysis will help your portfolio bloom in the coming year, says guest contributor Elena Galletti, Head of Trademark Services Architecture at Questel.

Generative AI systems are often trained with protected works. At the same time, they are used to produce content (images, text, music, videos...), so what are the implications for the copyrights of the creations provided to the system and those it creates? Nathalie Denel offers the Swiss perspective on copyright protection and AI.

From the URS to the UKDRS, there are several protocols for resolving domain name disputes, depending on the top-level domain in question. Marc-Emmanuel Mellet introduces the different procedures and explains when they apply.  

It is not uncommon for brands to rebrand to ‘refresh’ or ‘reinvent’ themselves. However, any rebranding strategy must consider the need to clear and register any new trademark that you plan to use, as Megan Taylor explains.

By blurring the line between counterfeiting and legality, the phenomenon of ‘Pingti’ is shaking up the world of high-end goods. Férielle Metekalerd explains what a Pingti is and what the quiet luxury trend means for luxury brand protection strategies.

Discover why you should run a new trademark search, from the risk of trademark conflict to the need to ensure you choose a registrable trademark before launch.

The Uniform Domain Name Dispute Resolution Policy (UDRP) provides rights holders with the ability to challenge domain name registrations that infringe their brand and trademark rights on a specific range of generic and country-code Top-level Domains.