Keep up-to-date with important developments in IP,  upcoming events and our latest thinking by subscribing to our IP newsletter - Perspectives.

Hot topics

IP in M&A: Fusing two businesses

When a business merges or acquires another business, one of the next questions is: what should that newly merged business be called? Opting to ‘fuse’ the two previous brand names does offer reputational benefits, but there are also a number of IP hurdles that need to be overcome.

IP in M&A: Fusing two businesses

For more information, please contact us