As Head of Novagraaf’s new Online Brand Protection service, Anca Draganescu-Pinawin leads the latest addition to the Group’s extensive suite of services. As Senior IP Counsel at the Geneva office, Anca manages a portfolio of multinational clients in a wide range of sectors from travel and leisure to FMCGs and biotechnology. In addition, Anca works in the increasingly important field of data protection, helping clients meet the compliance requirements of the GDPR.
Anca's background allows her to bring an uniquely precise and nuanced understanding of business needs to her legal advisory work. She combines her knowledge of IP imperatives with pragmatic, operational considerations to offer clients effective, tailor-made strategies. Moreover, Anca is specially positioned to advise clients on IP and data protection-related issues in the larger context of internet law.
Before establishing herself in intellectual property, Anca worked in the corporate and non-profit sectors, as well as in international organisations. She notably has a background in media and as a communications and branding expert, having previously developed and deployed a global branding strategy.
Anca obtained her Masters degree in Law from the University of Geneva. She also holds a Masters degree in Anthropology and the History of Religions from the University of Chicago.
In addition to being an active public speaker presenting the legal dimensions of brand management to marketers and entrepreneurs, among others, Anca has also written extensively on IP and business. She has been published and interviewed in journals both in the professional sphere, as well as in the public sphere, including the WIPO Magazine, The Licensing Journal, Cominmag, in which she has a column. She has also notably contributed to and edited Novagraaf’s comprehensive white paper on intellectual property management for small businesses, which was published in December 2017.
Anca is a member of AROPI.
Areas of expertise
- IP strategy development
- Online Brand Protection
- Brand portfolio management
- Conflict (oppositions, negotiations, defense, coexistence)
- Contract drafting & negotiations
- Registered and unregistered designs
- Domain names (strategy & UDRP)
- Availability searches
- Privacy & data protection (GDPR)
- Trademarks & Domain Names
- Cosmetics & personal care
- Fashion & textiles
- Life Sciences & biotech (pharma, medical devices, biosensors)
- Oil & gas
Anca is recommended in the World Trademark Review WTR 1000 2021 edition:
'Anca Draganescu-Pinawin’s recommendations are clear and to the point, which makes decision making a lot easier. She also stays up to date on developments in the digital realm, which is a massive advantage.'