Ariane Deruy-Trévoux

Senior IP lawyer Ariane Deruy-Trévoux joined Novagraaf as Head of the Swiss Trademark Team in November 2021.

Ariane assists clients with IP strategy and management advisory services, litigation and pre-contentious support, agreement negotiations, and tailored trademark searching, watching and enforcement solutions.

Career history

Ariane obtained a Master of Laws in Intellectual Property (LL.M.) in 2003 from the University of Leicester in the UK. She started her career as a lawyer in the Corporate Support and Compliance division at Ernst & Young before joining a renowned IP firm in the Grand Duchy of Luxembourg. Since 2008, Ariane pursued her IP career in Switzerland, in both private practice and multinational companies, before joining Novagraaf.

Memberships

Ariane is a member of the International Trademark Association (INTA) and the Association romande de propriété intellectuelle (AROPI).

Honours

Ariane was recommended by the WTR 1000 (2025-2026 editions):

• "Novagraaf Switzerland consistently delivers expert, responsive, and solution-focused trademark counsel. The firm can be highly recommended to anyone seeking steadfast support and looking for an outfit with a broad network of local agents across multiple jurisdictions. At the helm is Ariane Deruy, a meticulous prosecutor who designs robust, tailored protection strategies that position intellectual property assets for long-term success." (WTR 1000, 2026)
• "Novagraaf enjoys an excellent reputation in the Swiss market as a go-to for bespoke services that turn clients’ visions into reality. Operating out of 19 strategic locations across Europe, Asia and North America, its offices serve as global springboards for brands seeking comprehensive protection. Ariane Deruy offers robust leadership to the IP group. With a proven track record of excellence, Ariane demonstrates exceptional precision in dealing with trademark applications. Clients rely on her know-how and dedication to achieving the best outcomes as she consistently delivers a top-tier service.” (WTR 1000, 2025)

Ariane was also named a Trade Mark Star 2025 by IP Stars (Managing IP), in recognition of her excellence and leadership in the field of IP.

Languages

• English
• French

Areas of expertise

• Strategy
• Trademarks & Designs
• Domain names