Armelle Blachier
Trademark & Design Attorney
Paris office
Armelle Blachier began her career in intellectual property in 2001, initially working in-house for a major French luxury group. In 2003, she moved into private practice, joining several IP law firms, where she continued to develop her expertise. She joined Novagraaf in 2025, working as a Trademark & Design Attorney and Team Manager.
Career history
Armelle holds a Master’s degree in Business Law from the Université du Québec à Montréal (Canada), as well as a postgraduate degree (DESS) in Industrial Property and New Technologies from CUERPI – Université de Grenoble. She has been a French Trademark and Design Attorney (INPI) and a European Trademark and Design Attorney (EUIPO) since 2005.
Memberships
Armelle has been actively involved with the CNCPI (National Institute of French IP Attorneys) for several years.
She served as Co-Chair of the “Future of the Profession” Committee in 2023-2024, and since 2025, she has been Co-Chair of the “AI Tools & Modernisation of IP Firms” Committee.
She is also a member of APRAM (Association of Practitioners in Trademark and Design Law).
Languages
- French
- English
Areas of expertise
Armelle is involved in all stages of intellectual property rights management, from creation and valuation (filing, portfolio assessment, contracts) to enforcement and defence (cease-and-desist letters, oppositions, infringement seizures, pre-litigation procedures, negotiation, administrative proceedings, and infringement actions).
Her areas of practice include trademarks, designs, copyright, contracts, unfair competition and domain names.
Industry specialisms
- Designs
- Trademarks & Domain Names
- Strategy
- Augmented Reality
- Automotives & aviation
- Construction
- Cosmetics & personal care
- Energy
- Watchmaking
- Audiovisual
- Fashion & textiles
- Music
- Telecommunications