New global IP provider NovumIP has today published its manifesto Smart IP: Three priorities for value creation in the new global IP economy to shine a light on some of the biggest challenges facing the IP industry and offer practical guidance on how solving them can give businesses a competitive advantage.
NovumIP was formed in December 2019 as a joint venture between leading IP specialists Novagraaf and PAVIS. It has set out to become a new force in the IP market by combining Novagraaf’s more than 130 years of legal and consulting experience, with PAVIS’s expertise in high volume IP administration in a series of modular smart IP solutions.
From inflexible service offerings and technologies to disjointed portfolios, decreasing budgets and demanding regulations, the manifesto addresses how IP professionals are currently lacking the holistic view that they need to harness the full potential of their IP. NovumIP believes this should be solved by service providers taking a more collaborative and flexible approach to client services, and by offering companies and their external providers a modular range of global solutions, data-driven insights, connectivity tools and strategic guidance through a single point of contact.
Outdated tools, systems and practices hinder progression and add complexity to the administrative burden on under-resourced IP departments. NovumIP’s manifesto identifies how digital transformation, greater transparency and system connectivity can drive efficiency to help companies and their external advisers manage the increasing pressure to achieve more with less.
IP departments and their external counsel are faced with the perennial challenge of finding a balance between portfolio cost and quality – and this will only be further exacerbated by the COVID-19 pandemic. NovumIP believes that it’s up to us to change the conversation from one of cost to one of value, by helping to quantify and communicate the value of innovation and brand strength in the market, and by freeing up IP professionals to do what they do best: add value to their business through IP.
NovumIP is an integrated, global IP provider that combines the excellence of business-focused consulting and the efficiency of tech-enabled services. Our smarter thinking and smarter technology helps clients to achieve their strategic goals, by informing critical decisions that increase and protect IP value. Building upon the deep customer knowledge, first-rate service and rigorous attention to detail of both Novagraaf and PAVIS, NovumIP is the new global benchmark in the IP market.
