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Trademark and Design Right Services
provide targeted support throughout the entire brand life cycle.
Targeted support throughout the entire trademark and design life cycle
Our experts specialise in developing, implementing and managing trademark and design strategies across a variety of industries, advising on:
- brand development and registration
- watching and enforcement
- portfolio auditing and management
- maintenance and renewals
- licensing and assignments, and
- trademark due diligence in case of M&A or portfolio takeover.

Tailor-made and business-focused legal advice
Our European network of certified trademark and design attorneys work with clients to align and deliver IP portfolio management strategies in line with their commercial objectives and market realities, while our dedicated back-office IP support teams take the pressure and risk out of recordals, renewals and other highly administrative tasks.

Explore our trademark and design right services
Irrespective of your portfolio size, location or industry, our trademark attorneys will tailor our extensive range of trademark and design right services to enable you to implement your business strategy cost-effectively and achieve your market goals:

Unlock the potential of your trademark and design portfolio with Novagraaf’s customisable range of strategic trademark management services. Whether your objectives are geographic expansion, expedited market entry for products and services or streamlining digital trademark management, our team of IP attorneys specialises in devising bespoke IP strategies tailored to each client’s precise requirements. Whatever your goals, we can offer direction, be a sparring partner and provide you with in-depth and practical advice.

Often the first step in the registration process, Novagraaf’s trademark and design search services examine all relevant registers to identify identical and similar rights. Because we provide both legal and IP services capabilities, results can be accompanied by legal opinion and advice. Our depth of experience enables us to highlight potential conflicts that may not otherwise be considered.

The trademark and design right registration process can be complex and time-consuming depending on the jurisdiction and the nature of the trademark or design you are seeking to protect. Working with an experienced trademark and design attorney can significantly increase your chances of obtaining and maintaining a valid registration. Our trademark and design attorneys will guide you through the process and help you maximise your brand’s potential.

IP registration is just the first step in safeguarding your brand, company or product name. To ensure that your valuable trademarks and design rights continue to be protected, ongoing monitoring for unauthorised and potentially damaging use is essential. Our experts examine all relevant registers to identify identical and similar rights to your chosen trademark or design and when needed, provide you with guidance on how to proceed.

Ensuring trademark and design rights are safeguarded against third-party challenge and infringement requires a proactive trademark monitoring and prosecution strategy. From online brand protection to litigation support, Novagraaf works together with clients to monitor for infringing use, assess and track the threat, and provide advice and assistance on possible defence, settlement or negotiation strategies.

To ensure your rights are valid when you need them most, trademark and design rights need to be actively maintained. Novagraaf provides targeted design and trademark renewal and recordal services to ensure your registrations remain valid and up to date. As importantly, our proprietary online trademark management tool, EasyIP, can be seamlessly integrated into your existing IP management system and processes to give you access to automatic data verification and optimal official document flow.

Whether you need support for brand developments, IP audits, licensing/franchising, M&A activities, valuation/monetisation or contract management, our consultants will draw on their decades of experience providing tailored IP advice to provide the strategic guidance you need.
Novagraaf's EasyIP is the perfect trademark management tool for companies and law firms that don’t currently have an IP management system in place. The specialist IP web portal enables businesses to manage their IP portfolios via a single and secure login, including sending instructions for our trademark and design right services.

Why Novagraaf?

Our interdisciplinary team specialises in maximising the potential of IP assets and can provide the strategic support you need to optimise the value of your trademarks and designs, and enhance customer loyalty, goodwill and market share.

Benefit from customised trademark management services to improve budgeting, reduce costs and achieve oversight, freeing up valuable in-house resources.

Capitalise on our industry-wide expertise to develop a well-formed IP strategy aligned with your business objectives, ensuring maximum brand and trademark value.

Streamline IP management and mitigate risks through efficient organisational processes and specialised software, achieving cost savings and enhanced protection.

Utilise our team’s expertise to develop cost-effective strategies for IP enforcement, including online brand protection, and safeguard your assets and customers in today’s digital landscape.

Our team brings a wealth of experience from IP law firms and various industries. This dual perspective allows us to better understand the legal intricacies while considering the commercial context for your IP portfolio

![[Trademark event] Join us at the 2026 INTA Annual Meeting in London!](https://novagraaf-staging.s3.eu-west-3.amazonaws.com/small_image_1701adf655.jpg)
![[Webinar] Inspiration or imitation? Safeguarding IP in the fashion sector](https://novagraaf-staging.s3.eu-west-3.amazonaws.com/small_artificial_photography_v_B5qtt8_X4_NA_unsplash_2_779a9088c6.jpg)
![[Webinar] How to futureproof your trademark portfolio](https://novagraaf-staging.s3.eu-west-3.amazonaws.com/small_image_2d42aa7603.jpg)

Get in touch to find out more about our trademark and design right services, including how we tailor our solutions to your organisation's needs.