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Customisable Anti-counterfeit Solution

Novagraaf’s comprehensive anti-counterfeit solution enables clients to monitor, report and enforce their rights at the borders and across the internet and social media.

Overview

An anti-counterfeit solution tailored to you!

Novagraaf works with clients to develop and deliver an anti-counterfeit solution that is targeted, proportionate and cost-effective.

Counterfeit activity is a menace to all modern businesses, affecting their profits, reputations and, in some cases, the safety of consumers. However, the traffic in fakes is so persistent (particularly online) that it can be difficult for companies to know where to start. Novagraaf offers a comprehensive and customisable anti-counterfeit solution to enable clients to monitor, report and enforce their rights effectively at the borders and across the internet and social media.

We help brand owners assess their main threats by gathering intelligence on:

An anti-counterfeit solution tailored to you!

The source of the goods, distribution channels (off- and online), ports of entry and local instances of infringement.

The types and volume of products affected, estimated damages and desired benchmarks for reducing the impact.

Depending on the threats identified, we tailor our online brand protection services and offline anti-counterfeit solution to enable brand owners to create and implement actionable strategies to measure and combat counterfeiting, including advising on appropriate preventative measures.

How we help

Explore our comprehensive anti-counterfeit solution

Counterfeiting and piracy are ubiquitous and those engaged in these illegal activities are becoming more sophisticated. Brand owners have various tools at their disposal to act against counterfeit activity once identified, but techniques to pinpoint and prevent activity are especially important. Our experts work with brand owners to:

Ensure key brand and product names and design features are registered as trademarks and design rights;
Train and educate staff, business partners and customers to help them recognise and report counterfeit products;
Actively monitor markets, recording, reporting and carefully analysing findings to define proportionate routes of action;
Liaise with law enforcement authorities such as the Border Force (customs) and local Trading Standards offices.

Methodology

Reasons to choose Novagraaf's anti-counterfeiting solution

From proactive monitoring to prompt and effective enforcement, Novagraaf acts as a single point of contact for brand owners to create and implement necessary enforcement strategies. We work with:

Trademark clearance search, registration process, contact us

In-house legal teams and external investigators to monitor and investigate physical marketplaces, shops and trade shows for infringing goods

Local law enforcement to ensure the seizure and destruction of infringing goods

Customs authorities to take immediate action when suspicious goods in transit are identified.

Our Customs Recordals service facilities this process by ensuring the proactive filing of recordals with customs authorities in key markets for manufacturing, sale and transit.

Online Brand Protection Services

Intelligent technology; flexible solutions

Continuous and persistent enforcement in the online environment is crucial to any effective anti-counterfeit solution. It enables businesses to identify and act promptly and proportionately to the threat and track returns on investment. Our online brand protection services monitor domain names, marketplaces, social media, website content and mobile apps for infringement. Discover our sophisticated technology and centralised and automated approach on our dedicated web page.

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Enforcement programme management

Our team has decades of experience designing and managing targeted enforcement actions worldwide, representing the interests of IP owners to deter infringement and protect revenues and reputations.

Working with our own tested network of skilled local counsel and local investigators, or with yours, we oversee the day-to-day burden of ensuring that proportionate and cost-effective enforcement action is taken in the markets you deem important.

Key to deterring infringers is interference with their business and revenues, understanding which enforcement route, or combination of remedies, is likely to have the greatest impact for the least cost relies on knowing the enemy and the market in which they operate.

We have decades of enforcement experience, involving police, customs and other administrative bodies, civil remedies, credit card and other payment providers, and hold expertise in negotiating with infringers on our clients’ behalf.

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Looking for a more consistent and comprehensive anti-counterfeit solution?

Contact us to discuss how to integrate your off- and online brand protection approach seamlessly into the wider IP landscape of your business.

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Resources

Request a demo

To find out more about our services, including how we tailor our solutions to your organisation's needs, please fill in the form and one of our experts will contact you shortly.