Online Brand Protection

Our domain name monitoring service automatically identifies unauthorised use of a brand name in newly registered domain names. This streamlined process provides you an overview of (potential) infringements anywhere in the world. We understand that taking action against any and every potential infringement can also have a negative effect on your brand reputation. Having identified and assessed risks, we work with businesses to determine appropriate courses of action or proactively take action as pre-agreed on their behalf, from simple surveillance of the potential threat to takedown actions and UDRPs.

Our targeted marketplace module detects potential infringements on major ecommerce platforms, such as eBay, Amazon, Alibaba, AliExpress, Tmall.com, Taobao, Temu and IndiaMART, with a focus on China. Due to the nature of these platforms and the rate at which products are bought and sold, it is easy for infringements of your brand to fly under the radar. The module’s initial screening provides valuable insights into how branded goods and services are being sold and focuses further on the detection and removal of threats identified in this initial screening to ensure your brand is being protected in the ecommerce space.

Third parties may be implementing texts that are identical to your trademark in their links, images and metatags. Our web content monitoring module detects potential infringements in the online content of websites indexed by major search engines, whether or not the brand appears in the domain name. This includes identifying threats to a brand on websites appearing in major search engine results, in links, page content, images and metatags.

Social media is an increasingly popular channel for counterfeiting, dupes and other forms of infringement. Our dedicated monitoring and enforcement module detects potential brand infringement across all major social media platforms, including Facebook, Instagram, Twitter, LinkedIn, YouTube, WeChat (China), Weibo (China) and VKontakte (Russia), and is designed to identify infringements on several levels, including account name and public feed.

With thousands of new apps being developed and released daily, unauthorised use of your brand by competitors or creators could potentially lead to brand dilution or weaken the uniqueness of your brand. Novagraaf’s dedicated app monitoring module detects apps and app publishers that mention a brand in the app name or as part of the publisher’s name, providing you with the insight you need to evaluate and take action.

Businesses use paid adverts to expose their products and/or services to a wider audience, so it’s important to act swiftly if your brand is used in an advert without your permission or knowledge. Novagraaf monitors ads that appear when searching for given keywords (such as your brand name) in relevant countries. Infringing ads are reported to the relevant search engine and a rule-based automated take-down is set up to remove any repeatedly infringing ads instantly.