Home/
Trademarks & Designs/
Strategy & Management /
Brand and trademark development

Brand and trademark development

Get ‘market ready’ with our single, streamlined solution for brand development

Overview

From name creation to trademark clearance

Benefit from a single, end-to-end solution that ensures cost- and time-efficient delivery of new names for new products and services. Our brand development service removes the in-house burden by coordinating the tasks of smart name creation on your behalf.

Throughout the journey from name creation to clearance, we keep our clients fully informed, offering many levels of analysis and a complete audit trail of results and actions, enabling you to focus on the key issues and address them efficiently.

<h2>From name creation to trademark clearance</h2>

Strategic support for your brand development needs

A well-formed IP strategy can capitalise on and maximise the value of brand and trademark assets. Novagraaf’s broad experience and insight into the IP sector enable us to support IP and business teams as they define and implement strategic objectives, in line with budgets and current and future business plans.

Key features

Discover our three-pronged approach to brand development

The best ideas seem obvious when finally presented to the world. Just as the wheel and the bag existed for centuries, it took modern ingenuity to combine them into what has become indispensable to travellers. Similarly, we have deliberately broken down the boundaries that have traditionally separated name creation from legal services so that we can lighten the load carried by our clients:

Step 1: Project management Commercial, branding and regulatory teams bring differing expectations and priorities based on their perspectives and objectives. Including all stakeholders in the brand development process is vital, but so too is setting expectations among those stakeholders about the process for arriving at a shortlist of names that meets the stringent risk management standards of legal teams.

Step 2: Support at every stage The use of external providers in the name creation, trademark clearance searches and filing/registration process can add to the administrative demands placed on in-house teams. Our single, streamlined solution provides high-quality and expert support at every step to reduce this organisational burden.

Step 3: Timely and commercially-savvy support The demand for new names has only increased as markets have developed, meaning traditional routes from name creation to trademark registration can no longer address business needs. We support clients in creating and clearing marks with the confidence that they will achieve registration and provide the protection needed in key and strategic markets globally.

To find out more about our brand development services, contact our specialists today.

Resources

Request a demo

Request a meeting

For more information, please fill in the form and one of our experts will contact you shortly.