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          Unlock the potential of your brand portfolio
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          Protect and enforce rights on- and off-line
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          Flexible renewal and recordal services
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          Brand development, audits, licensing, M&A, valuation/monetisation, contract management and more
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            Proud to support iconic brands and innovative organisations worldwide
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            Explore our history from our founding 135+ years ago to the present day
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Trademark and Design Right Services

Novagraaf’s trademark and design right services
provide targeted support throughout the entire brand life cycle.
Explore services
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Explore services
Contact us
Trademarks & Designs
Overview

Targeted support throughout the entire trademark and design life cycle

From brand creation and trademark registration to portfolio management, renewals, audits, licensing and sale, Novagraaf’s trademark and design right services deliver end-to-end support.

Our experts specialise in developing, implementing and managing trademark and design strategies across a variety of industries, advising on:

  • brand development and registration
  • watching and enforcement
  • portfolio auditing and management
  • maintenance and renewals
  • licensing and assignments, and
  • trademark due diligence in case of M&A or portfolio takeover.  

 

Trademark and design right, image of roof

Tailor-made and business-focused legal advice

Novagraaf is unique in our ability to provide business-focused legal advice that is fully integrated with efficiency-gaining administrative processes and tailored IP support.

Our European network of certified trademark and design attorneys work with clients to align and deliver IP portfolio management strategies in line with their commercial objectives and market realities, while our dedicated back-office IP support teams take the pressure and risk out of recordals, renewals and other highly administrative tasks.

Tailor-made and business focused trademark and design right services, images of ceiling
How we help

Explore our trademark and design right services

Irrespective of your portfolio size, location or industry, our trademark attorneys will tailor our extensive range of trademark and design right services to enable you to implement your business strategy cost-effectively and achieve your market goals:

Management & Strategy
Management & Strategy

Unlock the potential of your trademark and design portfolio with Novagraaf’s customisable range of strategic trademark management services. Whether your objectives are geographic expansion, expedited market entry for products and services or streamlining digital trademark management, our team of IP attorneys specialises in devising bespoke IP strategies tailored to each client’s precise requirements. Whatever your goals, we can offer direction, be a sparring partner and provide you with in-depth and practical advice. 

Find out more
 

Searching
Searching

Often the first step in the registration process, Novagraaf’s trademark and design search services examine all relevant registers to identify identical and similar rights. Because we provide both legal and IP services capabilities, results can be accompanied by legal opinion and advice. Our depth of experience enables us to highlight potential conflicts that may not otherwise be considered. 

Find out more
 

Registration
Registration

The trademark and design right registration process can be complex and time-consuming depending on the jurisdiction and the nature of the trademark or design you are seeking to protect. Working with an experienced trademark and design attorney can significantly increase your chances of obtaining and maintaining a valid registration. Our trademark and design attorneys will guide you through the process and help you maximise your brand’s potential. 

Find out more

Watching
Watching

IP registration is just the first step in safeguarding your brand, company or product name. To ensure that your valuable trademarks and design rights continue to be protected, ongoing monitoring for unauthorised and potentially damaging use is essential. Our experts examine all relevant registers to identify identical and similar rights to your chosen trademark or design and when needed, provide you with guidance on how to proceed. 

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Monitoring & Prosecution
Monitoring & Prosecution

Ensuring trademark and design rights are safeguarded against third-party challenge and infringement requires a proactive trademark monitoring and prosecution strategy. From online brand protection to litigation support, Novagraaf works together with clients to monitor for infringing use, assess and track the threat, and provide advice and assistance on possible defence, settlement or negotiation strategies. 

Find out more 
 

Renewals & Recordals
Renewals & Recordals

To ensure your rights are valid when you need them most, trademark and design rights need to be actively maintained. Novagraaf provides targeted design and trademark renewal and recordal services to ensure your registrations remain valid and up to date. As importantly, our proprietary online trademark management tool, EasyIP, can be seamlessly integrated into your existing IP management system and processes to give you access to automatic data verification and optimal official document flow.

Find out more

IP Consulting
IP Consulting

Whether you need support for brand developments, IP audits, licensing/franchising, M&A activities, valuation/monetisation or contract management, our consultants will draw on their decades of experience providing tailored IP advice to provide the strategic guidance you need. 

Find out more
 

Access your IP portfolio securely with EasyIP

Novagraaf's EasyIP is the perfect trademark management tool for companies and law firms that don’t currently have an IP management system in place. The specialist IP web portal enables businesses to manage their IP portfolios via a single and secure login, including sending instructions for our trademark and design right services.

Contact us for a demo
Access your IP portfolio securely with EasyIP
Benefits

Why Novagraaf? 

Reasons to choose Novagraaf for trademark and design right services:
Support from industry leaders
Support from industry leaders

Our interdisciplinary team specialises in maximising the potential of IP assets and can provide the strategic support you need to optimise the value of your trademarks and designs, and enhance customer loyalty, goodwill and market share.

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Tailored portfolio management
Tailored portfolio management

Benefit from customised trademark management services to improve budgeting, reduce costs and achieve oversight, freeing up valuable in-house resources.

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Strategic IP development
Strategic IP development

Capitalise on our industry-wide expertise to develop a well-formed IP strategy aligned with your business objectives, ensuring maximum brand and trademark value. 

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Efficient operational development
Efficient operational development

Streamline IP management and mitigate risks through efficient organisational processes and specialised software, achieving cost savings and enhanced protection. 

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Expert enforcement and online protection
Expert enforcement and online protection

Utilise our team’s expertise to develop cost-effective strategies for IP enforcement, including online brand protection, and safeguard your assets and customers in today’s digital landscape. 

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Legal, technical and business insight
Legal, technical and business insight

Our team brings a wealth of experience from IP law firms and various industries. This dual perspective allows us to better understand the legal intricacies while considering the commercial context for your IP portfolio 

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Ready to take the next step?
Contact us to find out more about our trademark and design right services.
Contact us
Online brand protection, portal
Insights
  • Using a designer’s name after departure may create a deceptive trademark
    Using a designer’s name after departure may create a deceptive trademark
    Trademarks & Designs

    In response to a preliminary question referred by the French Court of Cassation, the CJEU has clarified the principle that a trademark bearing a designer’s name may become deceptive due to its use aft...
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  • EU fast fashion, image of shoe rack
    EU design protection in the face of fast fashion
    Trademarks & Designs

    A recent ruling by the Court of Justice of the European Union has clarified the design concepts of creation and individual character. Ericka Winogradsky explains the background to the case and its imp...
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  • Priority rule in the EU, image of winter landscape
    What is the ‘priority rule’ in EU trademark law?
    Trademarks & Designs

    The priority rule is an essential tool for EU trademark owners, since it allows applicants to obtain protection retroactively. However, a recent judgment by the EU General Court has reaffirmed that it...
    Read now
  • IP gaming guide, image of blue neon game on sign
    An introductory guide to IP for the gaming sector
    Trademarks & Designs, Copyright

    Many specialists do not consider intellectual property when creating new games, yet it plays a vital role in securing creativity. Alban Radivojevic provides a practical introduction to the core video ...
    Read now
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