As the United States Patent and Trademark Office (USPTO) grants a trademark right to Play-Doh to protect its distinctive smell, Novagraaf’s Trecina Surti looks at the challenges of registering scent marks in the EU.
Social media networks provide an opportunity to reach and interact with customers in new and, often, more effective ways. But these opportunities are not without risks.
The holder of the word and figurative mark 'Tpresso' sought to prevent the registration of the word mark ‘teaespresso’, on the grounds of likelihood of confusion. Both cover similar tea-related products.
Novagraaf’s Trecina Surti examines how the US Patent and Trademark Office (USPTO) approached a recent high-profile trademark dispute between two doctors.
The administrative procedure for obtaining a patent in Japan is similar to that of most other patent systems, and includes the examination of novelty, inventive step and industrial application of the invention.
What is the scope of protection for a two-letter trademark? Novagraaf’s Frouke Hekker examines the implications of a recent EU General Court ruling.
IP isn’t always the first priority for a business preparing for an initial public offering (IPO); however, the sooner you start thinking about your IP assets, the better prepared you’ll be.
Many companies estimate the health and relative worth of their IP portfolios based on size alone. However, those IP rights will be worth far less if the following checks and balances are not also considered.
In today’s budget-focused boardrooms, trademark attorneys need to show that the legal rights that protect those brands aren’t unnecessary costs, but instead add value to the business.