With sponsorship of major events, such as this summer’s Olympic and Paralympic Games, costly and highly competitive, many companies seek other ways to grab the public’s attention. But ‘ambush marketing’ can pose risks as well as opportunities, as Maxime Schoots discovers.
Ambush marketing: Harmless fun or harmful IP infringement?
As sports lovers worldwide eagerly await the launch of the 2024 Olympics and Paralympics in Paris this July and August, a complex game of IP protection is unfolding behind the scenes, as Frouke Hekker discovers.
Countdown to the 2024 Olympics: How to navigate the IP Game
As the excitement builds for the 2024 Olympic and Paralympic Games in Paris, companies across the globe are eager to share their enthusiasm and support for the world's largest sporting event. But, is it possible to do that legally if you are not an official sponsor of the Games?
[Webinar] On your marks: How to face the IP challenges of the 2024 Olympic & Paralympic Games
Influencer marketing has become big business in our social media-driven world, but how should brand owners best navigate this digital phenomenon? Ariane De Croo explores the thin line between private and professional content creation to offer some advice.
Walking the line: How brands and influencers can both succeed online
In November 2023, the EU General Court considered the likelihood of confusion between the trademark application for 'Nivea Skin-Identical Q10' and the existing 'SkinIdent' registration, as Florence Chapin explains.
Nivea saves its skin in likelihood of confusion challenge
Negotiators from the European Parliament and the Council of the EU have reached a political agreement on the reform of EU Geographical Indications for agricultural products, wines and spirits. Florence Chapin outlines its implications.
New agreement strengthens EU Geographical Indications
Who is liable for the sale of counterfeit goods on e-commerce platforms, such as online marketplaces? In our 14 November webinar, our experts took a deep dive into EU case law on liability for the sale of counterfeit goods online and share monitoring and enforcement best practices for online marketplace brand protection.
[Webinar] Online marketplace brand protection: Who is liable for the sale of counterfeit goods?
Despite the amount of thought and creativity behind the ‘look’ of a product, there is often a lack of clarity on how to effectively protect a product’s appearance or packaging. Julia Schefman set out the options for protecting a design, including the benefits of a cumulative approach.
Options for protecting a design: Copyright, design right or both?
Conflicting older trademark registrations may not necessarily block the registration of your chosen brand name. Noé Himmelreich explains how an in-use verification search can help you to assess legal and commercial risk.
From trademark availability search to registration: When to conduct trademark use searches
The Enlarged Board of Appeal (EBA) at the European Patent Office (EPO) has issued its much-awaited decision in the consolidated cases G1/22 and G2/22. Chris Poll summarises the ruling and its implications for patent holders.
The right to a priority claim: EPO Enlarged Board issues decision in G1/22 & G2/22
You have a fantastic idea for your company and launch it with a beautiful and striking brand name and/or logo, but did you remember to check that your chosen name is available first?
Trademark search, the Nice Classification system and identical marks
Which variations of use are authorised for figurative trademarks, especially ones registered in black and white? A recent EUIPO ruling has helped to illustrate what constitutes a “permissible variation”, as Marianne Tissot explains.
Black and white trademarks: Dare to use in white and black