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When businesses merge with or acquire other businesses, the challenge for IP professionals doesn’t stop once the deal is complete. For IP rights to be properly updated and maintained, the question of how to brand and structure the newly merged business first needs to be addressed.
Have you ever thought about using a well-known painting or work of art as a trademark? It is a strategy that has proved successful in the past, as illustrated by Nestlé’s adoption of the Johannes Vermeer painting Milkmaid. However, there are a number of pitfalls that must first be identified and overcome, as Volha Parfenchyk explains.
Non-fungible tokens (NFTs) became a hot topic and a potential cause of panic for many IP owners at the beginning of the year. Could the arrival of NFTs and the growth of the virtual herald a revolution for IP rights.
Registering your chosen name as a trademark helps safeguard that brand value by providing a mechanism to act against third parties seeking to profit from your name and hard work. But, choosing and protecting a 'strong' brand name isn't always as easy as it may appear! In our latest factsheet, we share seven key steps to success.
Trademark assignment recordals against UK rights have been on the rise since Brexit, as EU trademark owners are now required to manage these rights separately.
Two types of trademark watching exist to help brand owners to protect their rights: Trademark watching for conflicting trademark registrations and keyword monitoring for unauthorised use of brand rights online. We explain why these services are so important and how they work.
The number of countries joining the Madrid System for international trademark registrations continues to grow, with Chile and Cape Verde the latest to deposit instruments of accession. Applicants will be able to designate the countries in their international trademark registrations (IR) as of July this year.
Join Novagraaf's Luke Portnow and Thomsen Trampedach's Markus Rouvinen as they walk through useful take-home points and experiences on implementing smart solutions to current IP challenges in private practice and in-house.
The joint study released in March also discusses how the COVID-19 pandemic has exacerbated existing problems by opening new opportunities for illicit trade.
The District Court of Amsterdam has found geo-blocking and access-restricting measures sufficient to protect the copyright of Anne Frank’s ‘The Diary of a Young Girl’, despite the fact such measures are not fully airtight.
If you registered your brand name as a trademark, you can oppose the (more recent) use of a similar name for similar products and/or services if that use could cause confusion among the relevant public. To exercise your trademark rights, you must first monitor and identify for conflicting use.
Establishing valid priority claims can be challenging for co-applicants in Europe, as Stéphanie Landais-Patarin explains.