Insights

We’re excited to learn that the 2026 Annual Meeting of the International Trademark Association (INTA) will take place from 2–6 May at ExCeL London, UK. Our London team is on hand in case you have any questions about preparing your visit to the next INTA Annual Meeting.  

The rapid dissemination of AI-generated images in the style of the famous Japanese Studio Ghibli on social media will probably not have escaped your attention. This new trend raises some important legal and ethical questions about generative AI and copyright, as Gaëlle Andrieu explores. 

Should ‘applied art’, such as furniture or modular design systems, be subject to a stricter test of originality in copyright law than other works, such as paintings or novels?

From 1 December 2025, EU producers who make traditional products from a specific region can obtain the same legal status and protection as EU producers of agricultural products, wines and spirits. Volha Parfenchyk introduces the new EU protected Geographical Indication (GI), what it covers and the process of registration.  

As the popularity of esports and gaming has grown, so have associated legal issues, including those related to IP law. Alban Radivojevic explains how the newly established International Games and Esports Tribunal (IGET) is expected to assist.

With 24 official languages and three official alphabets, considering linguistic diversity within the EU can be a real headache when assessing the risk of trademark confusion, as Louise Péchoux discusses in the context of the recent ruling on the Schweppes May Tea trademark by the EU General Court. 

The '2024 Review of Notorious Markets for Counterfeiting and Piracy' by the US Trade Representative (USTR) reveals some positive developments in anti-counterfeiting by e-marketplaces but an alarming rise in the sale of counterfeit medicines by illegal online pharmacies.

We’re proud to sponsor and attend the next Enterprise Tuesday at Norwich Research Park on 3 June 2025.

In today’s global marketplace, protecting your brand across borders is more complex than ever, especially when it comes to opposition, cancellation and board procedures. By leveraging local expertise and cutting-edge technology, you can power your global brand protection strategy.