While every business is different, certain recommendations apply to the proactive management of a trademark portfolio no matter your industry or business goals. We set out a 10-point strategic plan for streamlining operations in 2020.
The route to implementation of the proposed Unitary Patent system promised has been far from easy. With it now projected to come into effect in mid-2022, we set out the answers to some frequently asked questions in our latest white paper 'The Unitary Patent: A practical guide'.
Female technology (FemTech) is becoming big business with health and wellness apps, software and diagnostic products promising to revolutionise women’s health. Asma Mejri sets out strategic IP advice for FemTech start-ups.
Owners of well-known trademarks seeking to introduce a new product and service may find themselves blocked by ‘trademark squatting’, where a third party has already applied for an identical or similar trademark. A recent ruling by the Dutch Higher Court illustrates why and how to take action.