In today’s budget-focused boardrooms, trademark attorneys need to show that the legal rights that protect those brands aren’t unnecessary costs, but instead add value to the business.
Many companies estimate the health and relative worth of their IP portfolios based on size alone. However, those IP rights will be worth far less if the following checks and balances are not also considered.
IP isn’t always the first priority for a business preparing for an initial public offering (IPO); however, the sooner you start thinking about your IP assets, the better prepared you’ll be.
Social media networks provide an opportunity to reach and interact with customers in new and, often, more effective ways. But these opportunities are not without risks.
Tomorrow (15 June) is the UK’s national beer day, Beer Day Britain. In preparation for the nationwide communal cheers planned for 7pm, Novagraaf’s Claire Jones takes a look at some of the trademark issues around craft beer names.