It takes time, resources and money to create and launch distinctive and effective brands. But how can you be sure that the brand name you have chosen is really yours to use?
Tomorrow (15 June) is the UK’s national beer day, Beer Day Britain. In preparation for the nationwide communal cheers planned for 7pm, Novagraaf’s Claire Jones takes a look at some of the trademark issues around craft beer names.
Social media networks provide an opportunity to reach and interact with customers in new and, often, more effective ways. But these opportunities are not without risks.
IP isn’t always the first priority for a business preparing for an initial public offering (IPO); however, the sooner you start thinking about your IP assets, the better prepared you’ll be.
Many companies estimate the health and relative worth of their IP portfolios based on size alone. However, those IP rights will be worth far less if the following checks and balances are not also considered.
In today’s budget-focused boardrooms, trademark attorneys need to show that the legal rights that protect those brands aren’t unnecessary costs, but instead add value to the business.
A well-maintained IP portfolio and, just as importantly, a well-maintained record of the IP portfolio can add significant value to a company, as well as making it an attractive proposition.
The production and trade of counterfeit goods in and from the People’s Republic of China is the thorn in the side of many well-known brands, but it’s not only the global giants that are affected.
A robust anti-counterfeiting strategy is crucial for all brands as the trade in fakes continues to grow.
The UK’s Minister for Intellectual Property, Sam Gyimah MP, confirmed on 26 April that the UK has ratified the Unified Patent Court (UPC) agreement.
Patents, trademarks, designs and other forms of intellectual property (IP) play a key role in the success of all modern businesses.
Novagraaf’s Claire Jones examines how courts in the US and EU have approached the sensitive issue of potentially offensive or immoral trademarks.